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61
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61
Managing a hotel's image on TripAdvisor
O'Connor, Peter
- In:
Journal of hospitality marketing & management
19
(
2010
)
7
,
pp. 754-772
Persistent link: https://www.econbiz.de/10008701700
Saved in:
62
Word-of-mouth amplified : an exploration of hotel customer feedback websites
Bouvain, Petra
;
Muskat, Matthias
;
Muskat, Birgit
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 21-52)
.
2011
Persistent link: https://www.econbiz.de/10009010239
Saved in:
63
Responses to consumer-generated media in the hospitality marketplace : an empirical study
Litvin, Stephen W.
;
Hoffman, Laura M.
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10009554718
Saved in:
64
The marketing effectiveness of social media in the hotel industry : a comparison of Facebook and Twitter
Leung, Xi Y.
;
Bai, Billy
;
Stahura, Kurt A.
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10011282983
Saved in:
65
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
66
Hotel attribute performance, eWOM motivations, and media choice
Yen, Chih-Lun Alan
;
Tang, Chun-Hung
- In:
International journal of hospitality management
46
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011301994
Saved in:
67
EWOM effects on hotel booking intentions, attitudes, trust, and website perceptions
Ladhari, Riadh
;
Michaud, Mélissa
- In:
International journal of hospitality management
46
(
2015
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011302002
Saved in:
68
A segmentation of online reviews by language groups : how English and non-English speakers rate hotels differently
Schuckert, Markus
;
Liu, Xianwei
;
Law, Chun Hung Roberts
- In:
International journal of hospitality management
48
(
2015
),
pp. 143-149
Persistent link: https://www.econbiz.de/10011341593
Saved in:
69
The interactive effects of online reviews on the determinants of Swiss hotel performance : a neural network analysis
Phillips, Paul
;
Zigan, Krystin
;
Silva, Maria Manuela Santos
- In:
Tourism management : research, policies, practice
50
(
2015
),
pp. 130-141
Persistent link: https://www.econbiz.de/10011312630
Saved in:
70
Web reviews influence on expectations and purchasing intentions of hotel potential customers
Mauri, Aurelio G.
;
Minazzi, Roberta
- In:
International journal of hospitality management
34
(
2013
),
pp. 99-107
Persistent link: https://www.econbiz.de/10009766726
Saved in:
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