Narrow search
Showing 31 - 40 of 120,653
Cover Image
It takes two to tango : young Chinese consumers' perspectives on global smartphone brands
Yu, Hong Yan; Yang, Deli; Yoder, Carol; Sonmez, Mahmut - In: Young consumers : insight and ideas for responsible … 24 (2023) 5, pp. 558-576
Persistent link: https://www.econbiz.de/10014381046
Cover Image
Factors affecting smartphone brand switching behavior in Kathmandu valley
Kumari, Radha; Sah, Laxmi Kumar - In: Nepalese journal of economics : a publication of … 6 (2022) 3, pp. 82-95
Persistent link: https://www.econbiz.de/10013449196
Cover Image
Does image matter while shopping for a smartphone? : a cross-cultural study of Indian and Canadian consumers
Kaur, Kuljit; Soch, Harmeen - In: Journal of global marketing 31 (2018) 2, pp. 142-153
Persistent link: https://www.econbiz.de/10011963110
Cover Image
How young Chinese consumers choose among different smartphone brands : the importance of socio-cultural and marketing factors
Filieri, Raffaele - In: ICTs in developing countries : research, practices and …, (pp. 59-73). 2016
Persistent link: https://www.econbiz.de/10011477642
Cover Image
Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA
Yang, Deli; Sonmez, Mahmut; Gonzalez, Mario; Liu, Yi; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 717-732
Persistent link: https://www.econbiz.de/10012120877
Cover Image
The impact of brands on consumer buying behavior : an empirical study on smartphone buyers
Akkucuk, Ulas; Esmaeili, Javad - 2016
Persistent link: https://www.econbiz.de/10011588240
Cover Image
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio; Lima, Vinicius Zanchet de; … - In: Journal of marketing communications 25 (2019) 5, pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Cover Image
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo; Jin, Byoungho; Ramkumar, Bharath - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Cover Image
Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
Cover Image
How global are global brands? : an empirical brand awareness and image analysis
Cleff, Thomas; Martinez, César Javier Sepúlveda; … - In: Journal of euromarketing 20 (2011) 1/2, pp. 63-84
Persistent link: https://www.econbiz.de/10009549045