Similar Search Results

The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay

You, Ya; He, Yi; Chen, Qimei; Hu, Miao - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10012494897

You are charging your friend a fee? : the influence of brand relationship norms on consumer judgments

Martin, Brett - In: Journal of strategic marketing 26 (2018) 5, pp. 417-426

Persistent link: https://www.econbiz.de/10011903373

The wisdom of some : do we always need high consensus to shape consumer behavior?

Sciandra, Michael R.; Lamberton, Cait; Walker Reczek, … - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 15-35

Persistent link: https://www.econbiz.de/10011690542

Impact of religious participation, social interactions and globalisation on meat consumption : evidence from India

Filippini, Massimo; Srinivasan, Suchita - 2018

From both health and environmental policy perspectives, it is advisable to ensure that individuals maximise the nutritional gains from eating meat, without having a significantly adverse environmental impact, i.e. sustainable meat consumption pathways are imperative. This is especially true for...

Persistent link: https://www.econbiz.de/10011944559

Witnessing moral violations increases conformity in consumption

Dong, Ping; Zhong, Chen-Bo - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 778-793

Persistent link: https://www.econbiz.de/10011780561

Social learning? Conformity? Or comparison? : an empirical study on the impact of peer effects on Chinese seniors' intention to purchase travel insurance

Kai, Yang; Zhujun, Kang; Zhijie, Chen; Xiaoting, Sun; … - In: Tourism management perspectives : TMP 38 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012591897

Impact of religious participation, social interactions and globalization on meat consumption : evidence from India

Filippini, Massimo; Srinivasan, Suchita - In: Energy economics 84 (2019), pp. 1-13

Persistent link: https://www.econbiz.de/10012176914

Social media advertising : the role of personal and societal norms in page like ads on Facebook

Lee, Joonghwa; Kim, Soojung - In: Journal of marketing communications 28 (2022) 3, pp. 329-342

Persistent link: https://www.econbiz.de/10013371023

Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior

Shuqair, Saleh; Pinto, Diego Costa; Cruz-Jesus, Frederico; … - In: Journal of business research : JBR 151 (2022), pp. 463-472

Persistent link: https://www.econbiz.de/10013459867

How power distance belief, self-construal, and relationship norms impact conspicuous consumption

Park, Sehoon; Kim, Chaeyeong; Park, Jane - In: Journal of retailing and consumer services 75 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014373276