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Konsumentenvertrauen : Messung, Determinanten und Konsequenzen
Neumann, Marcus M. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003438981
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A new approach to validate customer satisfaction multi-item measures : the case of shopping goods
Bassi, Francesca - In: The international review of retail, distribution and … 28 (2018) 4, pp. 380-396
Persistent link: https://www.econbiz.de/10011962060
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Kundenzufriedenheit : Analyse, Messbarkeit und Zertifizierung
Scharnbacher, Kurt - 1996
Persistent link: https://www.econbiz.de/10014007281
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Consumer relationship proneness revisited : a multidimensional formative measure
Bahia, Kamilia - In: International journal of market research 62 (2020) 6, pp. 758-779
Persistent link: https://www.econbiz.de/10012309077
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Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie; Krishen, Anjala Selena; Tanford, Sarah; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
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Taking the measure of Net Promoter Score : an assessment of construct and predictive validity
Jaramillo, Susana; Deitz, George; Hansen, John D.; … - In: International journal of market research 66 (2024) 2/3, pp. 278-302
Persistent link: https://www.econbiz.de/10014584481
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Consumer retention in two-wheeler industry : a moderated mediation model
Malhotra, Gunjan - In: Asia Pacific journal of marketing and logistics 34 (2022) 8, pp. 1681-1701
Persistent link: https://www.econbiz.de/10013391124