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The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality

Ibrahim, Blend; Aljarah, Ahmad - In: Journal of marketing communications 29 (2023) 1, pp. 1-25

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Romancing the brands on social media

Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Global business review 23 (2022) 3, pp. 841-862

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Building a social media community around your brand : the moderating role of firm engagement tactics

Chou, En-Yi; Lin, Cheng-Yu - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 7/8, pp. 702-734

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Exploring the drivers of brand loyalty in a digitized world

Khattak, Toobah Sharif; Billah, Usamah Iyyaz - In: The Lahore journal of business 10 (2022) 2, pp. 109-140

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Measuring the influence of social commerce dimensions on Iranian customer brand loyalty

Sarhangi, Nima Hassanzadeh; Nezafati, Navid; Zomorodi, … - In: International journal of electronic business : IJEB 18 (2023) 2, pp. 165-193

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Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram

Oliveira, Marta; Fernandes, Teresa - In: Journal of strategic marketing 30 (2022) 4, pp. 389-407

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Fostering consumer-brand relationships through social media brand communities

Santos, Zélia Raposo; Coelho, Pedro Simões; Rita, Paulo - In: Journal of marketing communications 28 (2022) 7, pp. 768-798

Persistent link: https://www.econbiz.de/10013493043

The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands

Hasan, Mehedi; Sohail, M. Sadiq - In: Journal of international consumer marketing 33 (2021) 3, pp. 350-367

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Increasing sales through social media marketing : the role of customer brand attachment, brand trust, and brand equity

Heidari, Shahin; Zarei, Mehrnaz; Daneshfar, Alireza; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 1, pp. 224-234

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Social media marketing and brand loyalty : analyzing the mediating role of brand trust

Srivastava, Praveen Ranjan; Gupta, S. L.; Mishra, Niraj; … - In: Thailand and the world economy 40 (2022) 3, pp. 55-68

(young) customers, the study has also investigated whether age moderates the influence of SMM on BL or whether it is … indifferent to the age of the users. Data has been collected on social media users and SmartPls has been used to test the model to …

Persistent link: https://www.econbiz.de/10013440397