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ECONIS (ZBW)
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Why do advertisers use puns? : a linguistic perspective
Djafarova, Elmira
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 267-275
Persistent link: https://www.econbiz.de/10003742678
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2
Why do advertisers use visual metaphors? : a pragmatic perspective
Djafarova, Elmira
- In:
The marketing review
16
(
2016
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10011642146
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3
The contribution of figurative devices to representation of tourism images
Djafarova, Elmira
;
Andersen, Hans Christian
- In:
Journal of vacation marketing : an international journal
14
(
2008
)
4
,
pp. 291-303
Persistent link: https://www.econbiz.de/10003788513
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4
Language of tourism advertising : a pragmatic approach
Djafarova, Elmira
;
Waring, Teresa
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
2
,
pp. 233-237
Persistent link: https://www.econbiz.de/10009580577
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5
Credibility of digital influencers on YouTube and Instagram
Djafarova, Elmira
;
Matson, Natasha
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 131-148
Persistent link: https://www.econbiz.de/10012512703
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6
Exploring user-generated images in online reviews of hotels
Djafarova, Elmira
;
Deluce, Brian
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
3
,
pp. 323-335
Persistent link: https://www.econbiz.de/10011929572
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7
YouTube advertising : exploring its effectiveness
Djafarova, Elmira
;
Kramer, Kristina
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10012155726
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8
Editorial: "radical marketing, meet Newcastle upon Tyne" : reflections on a memorable AM2016
McLeay, Fraser
;
Coates, Nigel
;
Djafarova, Elmira
;
Hart, …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 673-678
Persistent link: https://www.econbiz.de/10011746977
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9
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
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10
"Instagram made me buy it" : generation Z impulse purchases in fashion industry
Djafarova, Elmira
;
Bowes, Tamar
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012433332
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