No communication is complete without feedback or reaction. The intent behind advertising is to persuade consumers to purchase and repurchase the product over and over again, but does the consumer respond to all communications sent by the advertisers? The human brain has a limited processing...

The nature of banking in India is passing through a transformation, due to recent changes in economic, business, legislative, technological and social environments. The pattern of individual disposable income is also changing, with the increasing prosperity of the common man, the growing...

In recent years knowledge management has been widely used to manage tacit and explicit knowledge of organizational systems. It has been well documented that organizations with higher information flow and knowledge sharing are more efficient and productive. An organization built on such well...

Purpose: This paper aims to determine a scale for measuring psychological factors of apparel-buying intention for young Indian online shoppers. Design/methodology/approach: Churchill’s three-stage systematic scale-development methodology is used to develop a psychometric scale. Items were...