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Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi; Munjal, Surender; Borini, Felipe … - In: Journal of business research : JBR 134 (2021), pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
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The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands
Haryanto, Budhi; Gunawan, Joseph Aditya Pandu; Fenitra, … - In: International journal of business performance and … 13 (2022) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10013198532
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Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone; Ranfagni, Silvia - In: Marketing intelligence & planning 31 (2013) 5, pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
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The influence of Turkey's country image on the willingness to buying of Turkish branded products
Yeniceri, Tulay - In: Global review of business and economic research 9 (2013) 2, pp. 145-163
Persistent link: https://www.econbiz.de/10010389097
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The influence of Turkey's country image on the willingness to buying of Turkish branded products
Yeniceri, Tulay - In: Global review of business and economic research 15 (2019) 2, pp. 171-189
Persistent link: https://www.econbiz.de/10012310863
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The influence of Turkey's country image on the willingness to buying of Turkish branded products
Yeniceri, Tulay - In: International journal of economics 12 (2018) 1, pp. 43-61
Persistent link: https://www.econbiz.de/10011992125
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Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman; Li, Huaibin - In: The journal of product & brand management 24 (2015) 4, pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
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Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
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National brand identity : pilot study on perception of Croatian student population
Seljan, Sanja; Starešinić, Berislava; Horvat, Sara - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 217-232
robust, attractive, and different brand identity that will set it apart from other states and thus augment its reputation … this reason, brand identity, nowadays increasingly in a digital form, plays an important role. Each state wants to create a …. This research aimed to determine the elements of brand identity that respondents mostly associate with Croatia and to …
Persistent link: https://www.econbiz.de/10013170415
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The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin; He, Xinming - In: The journal of brand management : an international journal 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011350030