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Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa; Rashid, Sumayya - In: Developing digital marketing : relationship perspectives, (pp. 87-101). 2021
Persistent link: https://www.econbiz.de/10012585842
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Wikipedia : an opportunity to teach marketing students worldwide : and a call for more crowdsourced marketing content on Wikipedia.com
Dahl, Andrew J.; Gray, Deborah M.; Peltier, Jimmy - In: Journal of strategic management education : JSME 12 (2016), pp. 19-58
Persistent link: https://www.econbiz.de/10011684371
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Evidence items as signals of marketing competencies and workplace readiness : a practitioner perspective
Honea, Heather; Castro, Iana A.; Peter, Paula - In: Journal of marketing education : JME 39 (2017) 3, pp. 145-161
Persistent link: https://www.econbiz.de/10011791314
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Adding value to first-year undergraduate marketing education : team-based learning as a strategic response to changing modern educational environments
Carrie, Douglas G.; Mulla, Parizad; Patterson, Andrew; … - In: Journal of strategic marketing 25 (2017) 2, pp. 138-151
Persistent link: https://www.econbiz.de/10011742952
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Marketing curriculum preparedness for Thailand : comparing research for marketing curriculums in colleges and universities for higher education institutions in Thailand
Carter, Jason Lee - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 1015-1030
Persistent link: https://www.econbiz.de/10011616935
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Sustainable outcomes of an experiential learning project in a principles of marketing course
Bonaparte, Yvette Lynne - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 7-14
Persistent link: https://www.econbiz.de/10012257878
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The skills marketing majors believe they acquire : evidence from a national survey
Hartley, Phillip; Routon, P. Wesley; Torres, Luis - In: Journal of marketing education : JME 41 (2019) 3, pp. 202-214
Persistent link: https://www.econbiz.de/10012113931
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The development of competent marketing professionals
Walker, Ian; Tsarenko, Yelena; Wagstaff, Peter; Powell, … - In: Journal of marketing education : JME 31 (2009) 3, pp. 253-263
Persistent link: https://www.econbiz.de/10003911269
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An integrative experiential learning project in the undergraduate branding course : creating a marketing department brochure
Craciun, Georgiana; Corrigan, Hope Bober - In: Journal of marketing education : JME 32 (2010) 2, pp. 116-127
Persistent link: https://www.econbiz.de/10003997701
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Integrating sustainability into the marketing curriculum : learning activities that facilitate sustainable marketing practices
Borin, Norm; Metcalf, Lynn - In: Journal of marketing education : JME 32 (2010) 2, pp. 140-154
Persistent link: https://www.econbiz.de/10003997705