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The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: International journal of internet marketing and … 10 (2016) 4, pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul; Rahman, Zillur - In: Management decision : MD 54 (2016) 8, pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
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Social presence and customer brand engagement on Facebook brand pages
Pongpaew, Wimmala; Speece, Mark; Tiangoongnern, Leela - In: The journal of product & brand management 26 (2017) 3, pp. 262-281
Persistent link: https://www.econbiz.de/10011744444
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Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad; Parrey, Shakir Hussain; Gulzar, Rafia - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
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The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq; Bayram, Pelin; Aljuhmani, Hasan Yousef; … - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
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Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; … - In: Journal of global marketing 36 (2023) 4, pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
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Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Nagaraj, Samala; Singh, Sapna - In: International journal of e-business research : an … 14 (2018) 3, pp. 34-53
Persistent link: https://www.econbiz.de/10011886502
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Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
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Customer engagement with tourism social media brands
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, … - In: Tourism management : research, policies, practice 59 (2017), pp. 597-609
Persistent link: https://www.econbiz.de/10011643277