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Gimmicky or effective? : the effects of imaginative displays on customers’ purchase behavior
Keh, Hean Tat; Wang, Di; Yan, Li - In: Journal of marketing 85 (2021) 5, pp. 109-127
Persistent link: https://www.econbiz.de/10012608734
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Α path to our heart : visual metaphors and “white” space in advertising aesthetic pleasure
Margariti, Kostoula; Hatzithomas, Leonidas; Boutsouki, … - In: International journal of advertising : the review of … 41 (2022) 4, pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
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Consumer behaviour toward a new league and teams : television audiences as a measure of market acceptance
Fujak, Hunter; Frawley, Stephen; Lock, Daniel; Adair, Daryl - In: European Sport management quarterly : ESMQ 22 (2022) 2, pp. 161-181
Persistent link: https://www.econbiz.de/10013177971
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Machine learning for creativity : using similarity networks to design better crowdfunding projects
Wei, Yanhao; Hong, Jihoon; Tellis, Gerard J. - In: Journal of marketing 86 (2022) 2, pp. 87-104
Persistent link: https://www.econbiz.de/10013258791
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What makes an entrepreneurship study entrepreneurial? : toward a unified theory of entrepreneurial agency
McMullen, Jeffery S.; Brownell, Katrina M.; Adams, Joel - In: Entrepreneurship theory and practice : ET&P 45 (2021) 5, pp. 1197-1238
Persistent link: https://www.econbiz.de/10012608373
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Natural language processing to identify the creation and impact of new technologies in patent text : Code, data, and new measures
Arts, Sam; Hou, Jianan; Gomez, Juan Carlos - In: Research policy : policy, management and economic … 50 (2021) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10012664850
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The double-edged sword impact of effectuation on new product creativity : the moderating role of competitive intensity and firm size
Deng, Cheng; Yang, Jianjun; Su, Zhongfeng; Zhang, Shuman - In: Journal of business research : JBR 137 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012665690
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Chutzpadik advertising and its effectiveness : four studies of agencies and audiences
Efrat, Kalanit; Souchon, Anne L.; Dickenson, Peter; … - In: Journal of business research : JBR 137 (2021), pp. 601-613
Persistent link: https://www.econbiz.de/10012665740
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Scitovsky, behavioural economics, and beyond
Pugno, Maurizio - 2013
By revisiting Scitovsky's work on well-being, which introduces 'novelty' into the consumer's option set as a peculiar …. However, his welfare benchmark is different from rational choice, as understood by the economists, because 'novelty' implies a …
Persistent link: https://www.econbiz.de/10010188951
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Tourism in the sharing economy : how novelty seeking impacts travel intentions
Drake, John R.; Crawford, Alleah; Deale, Cynthia S.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 1, pp. 92-110
Persistent link: https://www.econbiz.de/10012494956