Similar Search Results

Problematizing the postfeminist gaze : a critical exploration of young women's readings of gendered power relations in advertising

Rome, Alexandra; O'Donohoe, Stephanie; Dunnett, Susan - In: Journal of macromarketing 40 (2020) 4, pp. 546-562

Persistent link: https://www.econbiz.de/10012308739

Is there gender bias when creative directors judge advertising? : name cue effect in ad evaluation

Roca, David; Tena, Daniel; Lázaro, Patrícia; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 1008-1023

Persistent link: https://www.econbiz.de/10011644541

Gender stereotypes in advertising : a review of current research

Grau, Stacy Landreth; Zotos, Yorgos C. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 761-770

Persistent link: https://www.econbiz.de/10011618355

Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers

Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …

Persistent link: https://www.econbiz.de/10014318225

Gender contamination in Indian automobile advertisements : male acceptance or alienation?

Sandhu, Namrata; Dilpreet Singh - In: Paradigm : the journal of Institute of Management Technology 21 (2017) 2, pp. 139-155

Persistent link: https://www.econbiz.de/10012161028

The role of gender and message strategy in the perception of advocacy advertising

Lee, Yoon-joo; Haley, Eric; Avery, Elizabeth Johnson - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 47-57

Persistent link: https://www.econbiz.de/10003987006

Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?

Zayer, Linda Tuncay; Coleman, Catherine A. - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 264-275

Persistent link: https://www.econbiz.de/10011313245

How Chinese young consumers respond to gendered advertisement

Chan, Kara; Ng, Yu Leung; Liu, Jianqiong - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 353-364

Persistent link: https://www.econbiz.de/10010469426

Consumer perception of sex appeal advertising : a high context cultural perspective

Anabila, Peter; Tagoe, Clement; Asare, Sylvester - In: The IUP journal of marketing management : IJMM 14 (2015) 4, pp. 34-55

Persistent link: https://www.econbiz.de/10011411979

Do females in advertisements reflect adolescents' ideal female images?

Ng, Yu Leung; Chan, Kara - In: The journal of consumer marketing 31 (2014) 3, pp. 170-176

Persistent link: https://www.econbiz.de/10010395525

1
2
3
4
5
6
7
8
9
10
Next
Last