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The role of consumer happiness in relationship marketing

Belanche, Daniel; Casaló, Luis V.; Guinalíu, Miguel - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 79-94

Persistent link: https://www.econbiz.de/10009774828

Relationship marketing in customer loyalty of commercial galleries in times of COVID-19

Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435

, usually. The relationship marketing indicators are: Trust, Commitment, Customer Satisfaction, Intention to renew the …

Persistent link: https://www.econbiz.de/10012888387

Contracts versus relationship intention as indicator of customer trust in and commitment to cell phone service providers : an exploratory study

Steyn, Derik; Mostert, Pierre - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 167-190

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A framework for relationships in ecommerce websites

Ghandour, Ahmad; Parackal, Mathew; Deans, Kenneth R. - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-17

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A robotic concepts : study of perceived brand reputation and customers' perceived performance in a restaurant

Rasidah Hamid; Fazrul Reza Mohd Fadzil; Mohd Hanafi … - In: Global business and finance review 28 (2023) 5, pp. 13-30

enhance consumers' perceived performance and brand reputation. The perceived performance of consumers' services influences … their brand reputation and repurchase intention. Consumers' repurchase intention is only positively affected by their … perceived brand reputation. Research limitations/implications: This study employs an experimental design approach to investigate …

Persistent link: https://www.econbiz.de/10014443208

Social media and m-commerce

Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84

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The effects of corporate social responsibility on consumer loyalty through consumer perceived value

Servera-Francés, David; Piqueras-Tomás, Lidia - In: Economic research 32 (2019) 1,1, pp. 66-84

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Influencer review effect on customer purchase intention : an extension of TAM

Sethi, Ruhi; Kapoor, Deepa - In: International journal of e-business research : an … 17 (2021) 1, pp. 1-15

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Investigating service innovation, bank reputation and customer trust : evidence from Indian retail banking

Biswas, Abhijeet; Jaiswal, Deepak; Kant, Rishi - In: International journal of quality and service sciences 14 (2022) 1, pp. 1-17

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Influence of media capabilities on trust in the sharing economy

Harrison, Andrew; Mirsadikov, Akmal; Luu, Truong - In: Journal of management information systems : JMIS 40 (2023) 3, pp. 953-982

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