Similar Search Results

Customer Processes in Business-to-Business Service Transactions

Stiphout, Janine van - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003389048

Customer Processes in Business-to-Business Service Transactions

Stiphout, Janine van (contributor) - 2006

Annotation Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. Her focus is on the service blueprint: Originally a tool for the design and optimization of the service operators internal process, it is now extended taking into account the...

Persistent link: https://www.econbiz.de/10013520849

Entwicklungslinien im Industriegütermarketing

Voeth, Markus - In: Innovatives Industriegütermarketing, (pp. 1-16). 2007

Persistent link: https://www.econbiz.de/10003784652

Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets

Li, Kate J.; Fong, Duncan K. H.; Xu, Susan H. - In: Manufacturing & service operations management : M & SOM 13 (2011) 1, pp. 108-123

Persistent link: https://www.econbiz.de/10008905483

The adoption of strategic pricing by industrial service firms

Indounas, Kostis - In: The journal of business & industrial marketing 30 (2015) 5, pp. 521-535

Persistent link: https://www.econbiz.de/10011339892

Special section on behavioral and psychological aspects of B2B pricing

Hinterhuber, Andreas (contributor) - In: Industrial marketing management : the international … 47 (2015), pp. 4-74

Persistent link: https://www.econbiz.de/10011313570

Behavioral issues in price setting in business-to-business marketing: A framework for analysis

Iyer, Gopalkrishnan R.; Xiao, Sarah Hong; Sharma, Arun; … - In: Industrial marketing management : the international … 47 (2015), pp. 6-16

Persistent link: https://www.econbiz.de/10011313582

Editorial: Behavioral and psychological aspects of b2b pricing

Hinterhuber, Andreas; Liozu, Stephan - In: Industrial marketing management : the international … 47 (2015), pp. 4-5

Persistent link: https://www.econbiz.de/10011313584

Dynamic targeted pricing in B2B relationships

Zhang, Jonathan Z.; Netzer, Oded; Ansari, Asim - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 317-337

Persistent link: https://www.econbiz.de/10010370742

Towards supply chain collaboration in B2B pricing : a critical literature review and research agenda

Formentini, Marco; Romano, Pietro - In: International journal of operations & production … 36 (2016) 7, pp. 734-756

Persistent link: https://www.econbiz.de/10011565885

A service of the

zbw