Narrow search
Showing 91 - 100 of 342
Cover Image
Seeing light in the dark : investigating the dark side of social media and user response strategies
Sands, Sean; Campbell, Colin L.; Ferraro, Carla; … - In: European management journal 38 (2020) 1, pp. 45-53
Persistent link: https://www.econbiz.de/10012211548
Cover Image
Understanding why consumers don't skip pre-roll video ads
Campbell, Colin L.; Thompson, Frauke Mattison; Grimm, … - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 411-423
Persistent link: https://www.econbiz.de/10011744308
Cover Image
The challenges native advertising poses : exploring potential Federal Trade Commission responses and identifying research needs
Campbell, Colin L.; Grimm, Pamela E. - In: Journal of public policy & marketing 38 (2019) 1, pp. 110-123
Persistent link: https://www.econbiz.de/10012534216
Cover Image
Addictive de-vices : a public policy analysis of sources and solutions to digital addiction
Berthon, Pierre R.; Pitt, Leyland F.; Campbell, Colin L. - In: Journal of public policy & marketing 38 (2019) 4, pp. 451-468
Persistent link: https://www.econbiz.de/10012534260
Cover Image
Have your cake and eat it too : how invoking post-purchase hyperopia mitigates impulse purchase regret
Grigsby, Jamie L.; Jewell, Robert D.; Campbell, Colin L. - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 75-89
Persistent link: https://www.econbiz.de/10012488852
Cover Image
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina; Campbell, Colin L.; Ferguson, Sarah Lord - In: Business horizons 62 (2019) 1, pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Cover Image
From data to action : how marketers can leverage AI
Campbell, Colin L.; Sands, Sean; Ferraro, Carla; Tsao, … - In: Business horizons 63 (2020) 2, pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Cover Image
Let's make a "deal" : how deal collectives coproduce unintended value from sales promotions
Campbell, Colin L.; Schau, Hope Jensen - In: Journal of marketing 83 (2019) 6, pp. 43-60
Persistent link: https://www.econbiz.de/10012176260
Cover Image
How dark stories boost recall
Campbell, Colin L.; Sands, Sean; Ferraro, Carla - In: Journal of strategic marketing 31 (2023) 7, pp. 1279-1295
Persistent link: https://www.econbiz.de/10014553080
Cover Image
Principles for advertising responsibly using generative AI
Sands, Sean; Campbell, Colin L.; Ferraro, Carla; … - In: Organizational dynamics : a quarterly review of … 53 (2024) 2, pp. 1-5
Persistent link: https://www.econbiz.de/10014557678