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The quest for consumers' atten...
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Advertising
43
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English
235
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Ford, John B.
141
Campbell, Colin
109
Campbell, Colin L.
53
Sands, Sean
27
Ford, John
25
Merchant, Altaf
21
Pitt, Leyland F.
20
Ferraro, Carla
15
LaTour, Michael S.
15
Berthon, Pierre
13
Plangger, Kirk
13
Pitt, Leyland
12
West, Douglas C.
12
Campbell, Colin M.
11
Sargeant, Adrian
11
Parent, Michael
10
Honeycutt, Earl D.
9
Honeycutt Jr, Earl D.
8
Berthon, Pierre R.
7
Piercy, Niall
7
Ibrahim, Essam
6
Mavrommatis, Alexis
6
Mottner, Sandra
6
Papania, Lisa
5
West, Douglas
5
Berthon, Jean-Paul
4
Demsar, Vlad
4
Heinrich, Daniel
4
Hunt, Shelby D.
4
Jain, Varsha
4
Kirchner, Theresa A.
4
Magnini, Vincent P.
4
Owens, Margaret
4
Rosengren, Sara
4
Sacchetti, Silvia
4
Thelen, Shawn
4
Tsao, Hsiu-Yuan
4
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3
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Journal of advertising research
46
International marketing review
17
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Industrial marketing management : the international journal for industrial and high-tech firms
14
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12
Business horizons
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of Business Research
7
Canadian tax journal
6
International journal of nonprofit and voluntary sector marketing
6
AMS review : official publication of the Academy of Marketing Science
4
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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International journal of advertising : the quarterly review of marketing communications
4
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4
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4
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ECONIS (ZBW)
192
OLC EcoSci
90
Other ZBW resources
28
RePEc
21
USB Cologne (EcoSocSci)
9
BASE
2
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91
Seeing light in the dark : investigating the dark side of social media and user response strategies
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
European management journal
38
(
2020
)
1
,
pp. 45-53
Persistent link: https://www.econbiz.de/10012211548
Saved in:
92
Understanding why consumers don't skip pre-roll video ads
Campbell, Colin L.
;
Thompson, Frauke Mattison
;
Grimm, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011744308
Saved in:
93
The challenges native advertising poses : exploring potential Federal Trade Commission responses and identifying research needs
Campbell, Colin L.
;
Grimm, Pamela E.
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 110-123
Persistent link: https://www.econbiz.de/10012534216
Saved in:
94
Addictive de-vices : a public policy analysis of sources and solutions to digital addiction
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campbell, Colin L.
- In:
Journal of public policy & marketing
38
(
2019
)
4
,
pp. 451-468
Persistent link: https://www.econbiz.de/10012534260
Saved in:
95
Have your cake and eat it too : how invoking post-purchase hyperopia mitigates impulse purchase regret
Grigsby, Jamie L.
;
Jewell, Robert D.
;
Campbell, Colin L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10012488852
Saved in:
96
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
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97
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
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98
Let's make a "deal" : how deal collectives coproduce unintended value from sales promotions
Campbell, Colin L.
;
Schau, Hope Jensen
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 43-60
Persistent link: https://www.econbiz.de/10012176260
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99
How dark stories boost recall
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1279-1295
Persistent link: https://www.econbiz.de/10014553080
Saved in:
100
Principles for advertising responsibly using generative AI
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Organizational dynamics : a quarterly review of …
53
(
2024
)
2
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014557678
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