Shaker, Aya K.; Mostafa, Rasha H. A.; El Seidi, Reham - In: European journal of management and business economics : … 32 (2023) 2, pp. 185-202
acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived … usefulness, perceived ease of use, attitude and trust on the intention to follow online advice. Design/methodology/approach The … modeling (SEM). Findings The findings revealed that trust, perceived usefulness and attitude are key predictors of the …