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Discovering Chinese product strategies on stimulating attitude and intention : involvement of innovation, country-of-origin and knowledge
Ramadania; Reswari, Rianti Ardana; Dhamayantie, Endang - In: Managing global transitions : international research journal 16 (2018) 3, pp. 215-234
Persistent link: https://www.econbiz.de/10012137086
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WYSIWYG : seeing is believing : consumer responses to levels of design newness, product innovativeness, and the role of country-of-origin
Arora, Anshu; Arora, Amit - In: Journal of international consumer marketing 29 (2017) 3, pp. 135-161
Persistent link: https://www.econbiz.de/10011709326
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Perspectives and dimensions of consumer innovativeness : a literature review and future agenda
Kaushik, Arun Kumar; Rahman, Zillur - In: Journal of international consumer marketing 26 (2014) 3, pp. 239-263
Persistent link: https://www.econbiz.de/10010380442
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Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan; Xie, Wenxuan; Tiberius, Victor; Qiu, Yong - In: Journal of retailing and consumer services 72 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
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The impact of "need for variety" on country image effects
Tseng, Ting-hsiang - In: Global journal of business research : GJBR 8 (2014) 2, pp. 45-53
Persistent link: https://www.econbiz.de/10010241257
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The impact of consumer need for uniqueness on country of origin effects
Tseng, Ting-Hsiang - In: Global journal of business research : GJBR 14 (2020) 1, pp. 29-37
Persistent link: https://www.econbiz.de/10012306011
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The reciprocal effects of country-of-origin on product evaluation : an empirical examination of four countries
Katsumata, Sotaro; Song, Junyi - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 92-106
Persistent link: https://www.econbiz.de/10011529285
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Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement : a conceptual analysis
Sarmah, Bijoylaxmi; Rahman, Zillur - In: International journal of business excellence 15 (2018) 2, pp. 239-255
Persistent link: https://www.econbiz.de/10011954242
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Interplay of brand origin and product origin on persuasion
Lee, Sangwon; He, Xin - In: Asian journal of marketing : the official journal of … 8 (2014) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10010355113
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Region-of-origin (COO) certification as marketing strategy in the South African wine market
Engelbrecht, Josias A.; Herbst, Frikkie; Bruwer, Johan - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 139-162
Persistent link: https://www.econbiz.de/10010387275