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Strategic marketing planning for football clubs : a value-based analysis

Vrontis, Demetris; Thrassou, Alkis; Kartakoullis, Nicos L. - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 355-374

Persistent link: https://www.econbiz.de/10011280995

Contemporary marketing communications framework for football clubs

Thrassou, Alkis; Vrontis, Demetris; Kartakoullis, Nicos L. - In: Journal of promotion management : JPM 18 (2012) 3, pp. 278-305

Persistent link: https://www.econbiz.de/10009621079

Football performance and strategic choices in Italy and beyond

Rossi, Matteo; Thrassou, Alkis; Vrontis, Demetris - In: International journal of organizational analysis 21 (2013) 4, pp. 546-564

Persistent link: https://www.econbiz.de/10010201090

Positioning : a review

De Mel, Sandy - 2006

Persistent link: https://www.econbiz.de/10003630260

Ein Big Player in der Bundesliga : die Versandapotheke Apotal.de spielt in sechs Stadien

Dadaniak, Joachim - In: Healthcare Marketing / Jahrbuch (2009), pp. 101-104

Persistent link: https://www.econbiz.de/10003815589

Sport league website : an effective marketing communication tool for corporate sponsors

Kim, Doyeop; Walker, Matthew; Heo, Jun; Koo, Gi-Yong - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 314-327

Persistent link: https://www.econbiz.de/10011781803

The implementation of integrated marketing communication (IMC) : evidence from professional football clubs in England

Manoli, Argyro Elisavet; Hodgkinson, Ian R. - In: Journal of strategic marketing 28 (2020) 6, pp. 542-563

Persistent link: https://www.econbiz.de/10012313920

Factors, Differential Market Effects, and Marketing Strategies in the Renewal of Season Tickets for Intercollegiate Football Games

Pan, David W.; Baker, John - 2015

This study investigated the purchase behavior of season ticket holders for intercollegiate football games at the NCAA … in the decision-making process of whether or not to renew season tickets. The results showed that football season ticket … holders at this level tend to place a great importance on performance-related variables, probably because football is viewed …

Persistent link: https://www.econbiz.de/10014131950

An examination of the current strategic marketing planning practices in professional sport clubs

Kriemadis, Thanos; Terzoudis, Christos; Kartakoullis, Nikos - In: Services marketing quarterly 43 (2022) 3, pp. 353-373

Persistent link: https://www.econbiz.de/10013352808

Marketing management in the football industry : guidelines, trends, and proposals

Moraes, Ivan Furegato; Rocco Jr., Ary José; Bastos, … - In: Sport marketing in a global environment : strategic …, (pp. 107-125). 2022

Persistent link: https://www.econbiz.de/10013475256

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