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Strategisches internationales Marketing
Meissner, Hans Günther - 1995 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10000543156
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Services marketing management : an international perspective
Kasper, Hans; Helsdingen, Piet van; Vries, Wouter R. de - 1999
Persistent link: https://www.econbiz.de/10000666588
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Global marketing management
Quelch, John A. (contributor);  … - 1999 - 4th ed
Persistent link: https://www.econbiz.de/10000671717
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Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred (ed.); Meffert, Heribert (contributor);  … - 1994
Persistent link: https://www.econbiz.de/10000423352
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Global marketing strategy
Douglas, Susan P.; Craig, C. Samuel - 1995 - Internat. ed.
Persistent link: https://www.econbiz.de/10000425109
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International marketing strategy
Bradley, Frank - 1995 - 2. ed.
Persistent link: https://www.econbiz.de/10000426377
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Marketing research
McDaniel, Carl D.; Gates, Roger - 2010 - Eighth edition, international student version
Persistent link: https://www.econbiz.de/10003775410
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Internationales Marketing
Zentes, Joachim; Swoboda, Bernhard; Schramm-Klein, Hanna - 2010 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003898623
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Contingency factors of marketing-mix standardization : German consumer goods companies in Central and Eastern Europe
Codita, Roxana - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008779763
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International marketing management : text and cases
Mathur, U. C. - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003681745