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Country of origin effect on purchase intention towards Italian luxury fashion : mediating role of brand perception and social status
Kumar, Sandeep; Gautam, Amit - In: Metamorphosis : a journal of management research 20 (2021) 1, pp. 16-24
Persistent link: https://www.econbiz.de/10013384381
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Luxury perceptions : luxury brand vs counterfeit for young US female consumers
Doss, Farrell; Robinson, Tammy - In: Journal of fashion marketing and management 17 (2013) 4, pp. 424-439
Persistent link: https://www.econbiz.de/10010198001
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The impact of attitude functions on luxury brand consumption : an age-based group comparison
Schade, Michael; Hegner, Sabrina; Horstmann, Florian; … - In: Journal of business research : JBR 69 (2016) 1, pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
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Consumers' attitude and purchase intention towards counterfeit of luxury brands
Modi, Ashwin; Patel, Jayesh D.; Shukla, Yupal S.; … - In: International journal of business and emerging markets … 6 (2014) 3, pp. 203-216
Persistent link: https://www.econbiz.de/10010460804
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How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei; Meng, Yan; Chang, Hua; Li, Wenjing; Tan, Kang - In: Journal of business research : JBR 130 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
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The role of status consumption and brand equity : a comparative study of the marketing of Indian luxury brands by traditional and social-media
Husain, Rehan; Ahmad, Amna; Khan, Bilal Mustafa - In: Global business and organizational excellence : GBOE 41 (2022) 4, pp. 48-67
Persistent link: https://www.econbiz.de/10013175672
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Customer perception, purchase intention and buying decision for branded products : measuring the role of price discounts
Dangi, Amit; Saini, Chand P.; Singh, Vijay; Hooda, Jayant - In: Journal of revenue and pricing management 20 (2021) 2, pp. 194-203
Persistent link: https://www.econbiz.de/10012500584
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Brand attitude and perceived value and purchase intention toward global luxury brands
Salehzadeh, Reza; Pool, Javad Khazaei - In: Journal of international consumer marketing 29 (2017) 2, pp. 74-82
Persistent link: https://www.econbiz.de/10011690493
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The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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Downward price-based luxury brand line extension : effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty
Royo-Vela, Marcelo; Pérez Sánchez, Mónica - In: European research on management and business economics 28 (2022) 3, pp. 1-10
This research was carried out from the perspective of downward price-based brand extensions with the aim to discover …. These results indicate that (a) the brand concept consistency is affected by down-price brand extension, (b) due to brand … the extension and the parent brand itself. This work contributes to rethink the use of downward price-based brand …
Persistent link: https://www.econbiz.de/10013407380