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Sharma, Piyush
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51
Demystifying intercultural service encounters : toward a comprehensive conceptual framework
Sharma, Piyush
;
Tam, Jackie L. M.
;
Kim, Namwoon
- In:
Journal of service research : JSR
12
(
2009/10
)
2
,
pp. 227-242
Persistent link: https://www.econbiz.de/10003901062
Saved in:
52
Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour
Sharma, Piyush
;
Marshall, Roger
;
Reday, Peter Alan
;
Na, …
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10003979657
Saved in:
53
Impulse buying and variety seeking : a trait-correlates perspective
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 276-283
Persistent link: https://www.econbiz.de/10003959644
Saved in:
54
Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 473-494
Persistent link: https://www.econbiz.de/10003995628
Saved in:
55
Store environment's impact on variety seeking behavior
Mohan, Geetha
;
Sivakumaran, Bharadhwaj
;
Sharma, Piyush
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10009571282
Saved in:
56
Counterfeit proneness : conceptualisation and scale development
Sharma, Piyush
;
Chan, Ricky Y. K.
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 602-626
Persistent link: https://www.econbiz.de/10009159898
Saved in:
57
Exploring the role of IND-COL as a moderator in the comprehensive service evaluation model
Sharma, Piyush
;
Chen, Ivy S. N.
;
Luk, Sherriff T. K.
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 129-142
Persistent link: https://www.econbiz.de/10009545340
Saved in:
58
Exploring customer reactions to offshore call centers : toward a comprehensive conceptual framework
Sharma, Piyush
;
Mathur, Rajiv
;
Dhawan, Abhinav
- In:
The journal of services marketing
23
(
2009
)
5
,
pp. 289-300
Persistent link: https://www.econbiz.de/10009525738
Saved in:
59
Consumer ambivalence toward contraception : towards an integrative framework
Sharma, Piyush
;
Erramilli, M. Krishna
;
Chung, Cindy
; …
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10011375963
Saved in:
60
Using spotlight effect to curb counterfeit consumption : an experimental investigation
Zhan, Lingjing
;
Sharma, Piyush
;
Chan, Ricky Y. K.
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 556-574
Persistent link: https://www.econbiz.de/10011381687
Saved in:
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