This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry … multistage sampling techniques. The four dimensions of brand equity (brand awareness, brand association, perceived quality, and … brand loyalty) were found to be correlated with one another and with overall brand equity. Similarly, the four dimensions …

perceived quality, brand awareness, perceived value and brand uniqueness on brand loyalty and the effect of brand loyalty on … perceived quality, brand awareness, perceived value and brand uniqueness have positive relationship with brand loyalty. Moreover …, brand loyalty was positively related to the positive WOM. The current study makes its significant contribution to the field …

The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …