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Brand management
66
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66
Consumer behaviour
62
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Marketingmanagement
58
Marketing management
51
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43
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14
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Lehmann, Donald R.
250
Keller, Kevin Lane
161
Kotler, Philip
30
Winer, Russell S.
24
Farley, John U.
23
Gupta, Sunil
16
Kopalle, Praveen K.
15
Goldenberg, Jacob
11
Parker, Jeffrey R.
11
Hoeffler, Steve
10
Neslin, Scott A.
10
Golmohammadi, Alireza
9
Rajavi, Koushyar
9
Stremersch, Stefan
9
Biswas, Dipayan
8
Krishna, Aradhna
8
Lehmann, Donald
8
Han, Sangman
7
Stahl, Florian
7
Heitmann, Mark
6
Lane Keller, Kevin
6
Lynch, John G.
6
Stuart, Jennifer Ames
6
Aaker, David A.
5
Halbheer, Daniel
5
Holbrook, Morris B.
5
Houston, Michael J.
5
Mela, Carl F.
5
Netzer, Oded
5
Stephen, Andrew T.
5
Sultan, Fareena
5
Ailawadi, Kusum L.
4
Apéria, Tony
4
Bloom, Paul N.
4
Botti, Simona
4
Brady, Mairead
4
Brexendorf, Tim Oliver
4
Gauri, Dinesh Kumar
4
Georgson, Mats
4
Hansen, Torben
4
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1
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1
Pearson Deutschland GmbH
1
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1
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Journal of marketing
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing research : JMR
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Report / Marketing Science Institute
14
Journal of the Academy of Marketing Science
12
Marketing letters : a journal of research in marketing
12
Journal of Consumer Research
10
MSI reports : working paper series
10
Journal of business research : JBR
9
Journal of retailing
9
Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of brand management : an international journal
8
Journal of Business Research
7
Marketing management : a quarterly business management publication of the American Marketing Association
7
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international marketing
4
Management Science
4
Report / Marketing Science Institute / Marketing Science Institute
4
Tuck School of Business working paper / Tuck School of Business at Dartmouth
4
AMS review : official publication of the Academy of Marketing Science
3
Always learning
3
European Journal of Marketing
3
Harvard business review : HBR
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Marketing Letters
3
McGraw-Hill/Irwin series in marketing
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
Control of 'error' in market research data
2
European journal of marketing : EJM
2
Harvard-Business-Manager : das Wissen der Besten
2
IIM Bangalore Research Paper
2
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ECONIS (ZBW)
263
OLC EcoSci
87
RePEc
38
USB Cologne (EcoSocSci)
36
Other ZBW resources
8
BASE
2
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11
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
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12
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
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13
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
Saved in:
14
Aufbau starker B-to-B-Marken : ein Leitfaden
Keller, Kevin Lane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 733-748)
.
2010
Persistent link: https://www.econbiz.de/10003910072
Saved in:
15
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
Saved in:
16
Brand equity management in a multichannel, multimedia retail environment
Keller, Kevin Lane
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 58-70
Persistent link: https://www.econbiz.de/10003987320
Saved in:
17
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
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18
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
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19
Brand strategy
Keller, Kevin Lane
- In:
Handbook of marketing strategy
,
(pp. 289-305)
.
2012
Persistent link: https://www.econbiz.de/10009530855
Saved in:
20
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
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