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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2013 - 4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
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Consumer brand relationships : foreword
Keller, Kevin Lane - In: The journal of brand management : an international journal 21 (2014) 5, pp. 365
Persistent link: https://www.econbiz.de/10010410685
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane - In: The evolution of integrated marketing communications : …, (pp. 65-81). 2011
Persistent link: https://www.econbiz.de/10009232920
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Ist es Zeit für eine Markenstrategie? : [Kommentar]
Keller, Kevin Lane - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 8, pp. 93
Persistent link: https://www.econbiz.de/10009234038
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Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10003722660
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The brand report card
Keller, Kevin Lane - In: Financial Times handbook of management, (pp. 452-456). 2001
Persistent link: https://www.econbiz.de/10002988429
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2003 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001704792
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Building customer-based brand equity : a blueprint for creating strong brands
Keller, Kevin Lane - 2001
Persistent link: https://www.econbiz.de/10001622499
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Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 14 (1987) 3, pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
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The future of brands and branding : an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 527-540
Persistent link: https://www.econbiz.de/10012799008