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Brand management
66
Markenführung
66
Consumer behaviour
62
Konsumentenverhalten
62
Marketingmanagement
58
Marketing management
51
Brand image
43
Markenimage
43
Markenartikel
41
Marketing
41
Brand
33
Marketing theory
30
Marketingtheorie
30
Theorie
30
Theory
30
USA
21
United States
21
Marktforschung
20
Beziehungsmarketing
15
Relationship marketing
15
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13
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13
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12
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11
Strategisches Management
11
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131
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27
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4
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2
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English
271
Undetermined
148
German
14
French
1
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Lehmann, Donald R.
250
Keller, Kevin Lane
161
Kotler, Philip
30
Winer, Russell S.
24
Farley, John U.
23
Gupta, Sunil
16
Kopalle, Praveen K.
15
Goldenberg, Jacob
11
Parker, Jeffrey R.
11
Hoeffler, Steve
10
Neslin, Scott A.
10
Golmohammadi, Alireza
9
Rajavi, Koushyar
9
Stremersch, Stefan
9
Biswas, Dipayan
8
Krishna, Aradhna
8
Lehmann, Donald
8
Han, Sangman
7
Stahl, Florian
7
Heitmann, Mark
6
Lane Keller, Kevin
6
Lynch, John G.
6
Stuart, Jennifer Ames
6
Aaker, David A.
5
Halbheer, Daniel
5
Holbrook, Morris B.
5
Houston, Michael J.
5
Mela, Carl F.
5
Netzer, Oded
5
Stephen, Andrew T.
5
Sultan, Fareena
5
Ailawadi, Kusum L.
4
Apéria, Tony
4
Bloom, Paul N.
4
Botti, Simona
4
Brady, Mairead
4
Brexendorf, Tim Oliver
4
Gauri, Dinesh Kumar
4
Georgson, Mats
4
Hansen, Torben
4
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Institut für Betriebswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät
1
Marketing Science Institute <Cambridge, Mass.>
1
Pearson Deutschland GmbH
1
Pearson Studium
1
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Journal of marketing
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing research : JMR
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Report / Marketing Science Institute
14
Journal of the Academy of Marketing Science
12
Marketing letters : a journal of research in marketing
12
Journal of Consumer Research
10
MSI reports : working paper series
10
Journal of business research : JBR
9
Journal of retailing
9
Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of brand management : an international journal
8
Journal of Business Research
7
Marketing management : a quarterly business management publication of the American Marketing Association
7
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international marketing
4
Management Science
4
Report / Marketing Science Institute / Marketing Science Institute
4
Tuck School of Business working paper / Tuck School of Business at Dartmouth
4
AMS review : official publication of the Academy of Marketing Science
3
Always learning
3
European Journal of Marketing
3
Harvard business review : HBR
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Marketing Letters
3
McGraw-Hill/Irwin series in marketing
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
Control of 'error' in market research data
2
European journal of marketing : EJM
2
Harvard-Business-Manager : das Wissen der Besten
2
IIM Bangalore Research Paper
2
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Source
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ECONIS (ZBW)
263
OLC EcoSci
87
RePEc
38
USB Cologne (EcoSocSci)
36
Other ZBW resources
8
BASE
2
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41
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
42
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
43
The importance of corporate brand personality traits to a successful 21st century business
Keller, Kevin Lane
;
Richey, Keith
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 74-81
Persistent link: https://www.econbiz.de/10003458910
Saved in:
44
Understanding stakeholder responses to corporate citizenship initiatives : managerial guidelines and research directions
Hoeffler, Steve
;
Bloom, Paul N.
;
Keller, Kevin Lane
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 78-88
Persistent link: https://www.econbiz.de/10003979324
Saved in:
45
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003679802
Saved in:
46
Marketing management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
47
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
48
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
49
Marketing management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
50
Brands as intentional agents : our response to commentaries
Fiske, Susan T.
;
Malone, Chris
;
Kervyn, Nicolas
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
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