Consumers -- The Process of Communication -- Creativity and Advertising Classification -- Media Strategy and Planning … -- Traditional Media -- Internet and Mobile Marketing -- Social Media Marketing -- Sales and Trade Promotion -- Direct Marketing and … Personal Selling -- Outdoor and Support Media -- Publicity and public relations -- Measuring the Effectiveness of Marketing …

Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are … still some ambiguities regarding the contribution of this medium in the context of integrated marketing communication …. Previous studies have examined consumers’ responses to different out-of-home advertising media types; however, little attention …

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …