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Resisting temptation : gender differences in customer loyalty in the presence of a more attractive alternative
Melnyk, Valentyna - In: Australasian marketing journal 22 (2014) 4, pp. 335-341
Persistent link: https://www.econbiz.de/10010472721
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Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi; Wong, IpKin Anthony; Chu, Rongwei; … - In: International journal of contemporary hospitality management 26 (2014) 7, pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
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Switching experience, customer satisfaction, and switching costs in the ICT industry
Matzler, Kurt; Strobl, Andreas; Thurner, Norbert; … - In: Journal of service management 26 (2015) 1, pp. 117-136
Persistent link: https://www.econbiz.de/10010504617
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Can behavioral WOM measures provide insight into the net promoter concept of customer loyalty?
Morgan, Neil A.; Rego, Lopo L. - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 533-534
Persistent link: https://www.econbiz.de/10003736895
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Importance of CEM in CRM-CL framework
Singh, Jagwinder; Saini, Shivani - In: Journal of modelling in management 11 (2016) 1, pp. 91-115
Persistent link: https://www.econbiz.de/10011479509
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Evidence on customer loyalty relationships : an appraisal
Srivastava, Medha; Rai, Alok Kumar - In: The marketing review 15 (2015) 1, pp. 83-115
Persistent link: https://www.econbiz.de/10011407083
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Building, measuring, and profiting from customer loyalty
Watson, George F., IV.; Beck, Joshua T.; Henderson, Conor M. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
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An integrative framework to understand how CSR affects customer loyalty through identification, emotions and satisfaction
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of business ethics : JOBE 129 (2015) 3, pp. 571-584
Persistent link: https://www.econbiz.de/10011295309
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The role of consumer confidence in creating customer loyalty
Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
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Die Loyalität unzufriedener Kunden : Determinanten und Implikationen
Vollmer, Ingrid - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001666502