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Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.; Geyskens, Inge - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
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The development of a consumer value proposition of private label brands and the application thereof in a South African retail context
Beneke, Justin; Carter, Stephen - In: Journal of retailing and consumer services 25 (2015), pp. 22-35
Persistent link: https://www.econbiz.de/10011313610
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Consumer response to retailer-supplier brand exclusivity arrangements
Lang, Mark; Hunt, James M. - In: Journal of food products marketing 20 (2014) 2, pp. 115-131
Persistent link: https://www.econbiz.de/10010345583
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Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin; Zimmerman, Natalia - In: The journal of consumer marketing 31 (2014) 4, pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
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Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana; Bhattacharya, Sonali - In: International journal of electronic marketing and … 12 (2021) 4, pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
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Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag; Chamola, Pankaj - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
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Creating brand engagement through in-store gamified customer experiences
Högberg, Johan; Olsson Ramberg, Marcus; Gustafsson, Anders - In: Journal of retailing and consumer services 50 (2019), pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
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We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz, Joachim; Duffy, Katherine - In: Journal of retailing and consumer services 44 (2018), pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
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Private brand: differentiating concept and source of stimulation of the Romanian retail trade
Anghel, Ion; Hristea, Anca Maria - In: Theoretical and applied economics : GAER review 25 (2018) 3/616, pp. 5-24
Persistent link: https://www.econbiz.de/10012155509
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Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda; Brandão, Amélia Maria Pinto da Cunha - In: The international review of retail, distribution and … 31 (2021) 1, pp. 78-105
Persistent link: https://www.econbiz.de/10012425334