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Predicting consumer purchase intention toward hybrid vehicles : testing the moderating role of price sensitivity

Bhutto, Maqsood Hussain; Tariq, Beenish; Azhar, Sarwar; … - In: European business review 34 (2022) 1, pp. 62-84

Persistent link: https://www.econbiz.de/10013164647

Analysing the impact of green marketing mix on consumer purchase intention

Kaur, Ravinder; Mishra, Suyash; Yadav, Shivani; Shaw, Tanya - In: International journal of Indian culture and business … 25 (2022) 3, pp. 403-425

Persistent link: https://www.econbiz.de/10013255922

The moderating role of CSR associations on the link between brand awareness and purchase intention

Hoang Xuan Lam; Chi Thi Kim Nguyen; Ly Hoang Mai; Luong … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 6, pp. 233-240

Persistent link: https://www.econbiz.de/10012667950

Corporate social responsibility : a study on consumer awareness in Vietnam

Loan Thi-Hong Van; Hoang Huy Nguyen; Duc Hong Vo - In: Review of Pacific Basin financial markets and policies 23 (2020) 3, pp. 2050019-1-2050019-16

Persistent link: https://www.econbiz.de/10012422505

Sensory attributes of malt drinks and consumer purchase decisions

Anetoh, John Chidume; Nnabuko, Justitia Odinakachukwu; … - In: Journal of food products marketing : innovations in … 26 (2020) 5, pp. 317-343

Persistent link: https://www.econbiz.de/10012244852

Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product

Balakrishnan, Janarthanan; Foroudi, Pantea - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 181-200

Persistent link: https://www.econbiz.de/10012296205

Consumer responses to corporate environmental actions in China : an environmental legitimacy perspective

Li, Jianxin; He, Hao; Liu, Hongshen; Su, Chenting - In: Journal of business ethics : JOBE 143 (2017) 3, pp. 589-602

Persistent link: https://www.econbiz.de/10011755233

The impact of customer experience on consumer purchase intention in cross-border e-commerce : taking network structural embeddedness as mediator variable

Chen, Nan; Yang, Yunpeng - In: Journal of retailing and consumer services 59 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012433331

Consumer purchase intention on Boba drinks in Kuching during Covid-19

Chia, Ricky Chee-Jiun; Efendi, Magdalene; Liew, Venus … - In: Cogent business & management 10 (2023) 2, pp. 1-19

Many businesses were badly impacted as consumer spending habit shifted due to Covid-19 outbreak. The purpose of this study is to investigate consumer purchase intention on Boba drink during Covid-19. By adopting Theory of Planned Behavior, this study explores the influence of perceived...

Persistent link: https://www.econbiz.de/10014505083

Effect of customer experiences on consumer purchase intention

Esmaeilpour, Majid; Mohseni, Zahra - In: The Romanian economic journal : REJ 22 (2019) 73, pp. 19-38

Persistent link: https://www.econbiz.de/10012171187