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Managing public relations and brand image through social media
Singh, Anurag (ed.); Duhan, Punita (ed.) - 2016
"This book provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds by providing an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to...
Persistent link: https://www.econbiz.de/10011728536
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Social Media als Rekrutierungsinstrument im Hochschulmarketing : eine theoretische und empirische Forschung
Thater, Jessica - 2013
Persistent link: https://www.econbiz.de/10013430873
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Unsere Kommunikation der Zukunft : BLOGS, der Meilenstein in der Direktvermarktung
Scoble, Robert; Israel, Shel - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400820
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Marketing to the social web : how digital customer communities build your business
Weber, Larry - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003777510
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The connected customer : the changing nature of consumer and business markets
Wuyts, Stefan (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885655
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Twitter marketing : an hour a day
Thomases, Hollis - 2010 - 1. ed.
"Twitter has rocketed into the mainstream and is vastly changing how your customers view products and brands. Learn how to leverage Twitter for your business with this smart, practical guide from social media expert Hollis Thomases, who shows you how to design, implement, and measure a winning...
Persistent link: https://www.econbiz.de/10003874954
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The new community rules : marketing on the social web
Weinberg, Tamar - 2009 - 1. ed.
1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media … mastery: networking and implementing strategy -- 4. Participation is marketing: getting into the game -- 5. Using blogs to …
Persistent link: https://www.econbiz.de/10008760591
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Strategic uses of social media for improved customer retention
Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011631733
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Strategic uses of social media for improved customer retention
Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.);  … - 2017
Social media as a new emerging tool of marketing / Rawan T. Khasawneh, Jordan University of Science and Technology … Tai'f, Saudi Arabia, Rawan Khasawneh, Jordan University of Science and Technology, Jordan -- Marketing on tumblr : where …
Persistent link: https://www.econbiz.de/10011617754