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Les enjeux de l'événement sportif : approche économique et études de cas
Didry, Nico - 2008
Persistent link: https://www.econbiz.de/10003804728
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Sport as virtue ... as love ... as commerce
Allison, Lincoln - 2008
Persistent link: https://www.econbiz.de/10003807636
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The role of Web site content on motive and attitude change for sport events
Filo, Kevin; Funk, Daniel C.; Hornby, Glen - In: Journal of sport management : the official journal of … 23 (2009) 1, pp. 21-40
Persistent link: https://www.econbiz.de/10003811701
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The matching effect of brand and sporting event personality : sponsorship implications
Lee, Hyung Seok; Cho, Chang-hoan - In: Journal of sport management : the official journal of … 23 (2009) 1, pp. 41-64
Persistent link: https://www.econbiz.de/10003811714
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Expressing identity and shaping image : the relationship between corporate mission and corporate sponsorship
Cunningham, Stephanie; Cornwell, T. Bettina; Coote, … - In: Journal of sport management : the official journal of … 23 (2009) 1, pp. 65-86
Persistent link: https://www.econbiz.de/10003811715
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Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Pedersen, Paul M.; Kraft, Patrick M.; Drane, Dan; … - In: International journal of sport management and marketing … 6 (2009) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10003862966
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Brand identification among stock car racing fans in the USA
O'Roark, J. Brian; Wood, William C.; DeGaris, Larry - In: International journal of sport management and marketing … 6 (2009) 1, pp. 35-51
Persistent link: https://www.econbiz.de/10003862987
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Investigating factors affecting brand awareness of virtual advertising
Tsuji, Yosuke; Bennett, Gregg; Leigh, James H. - In: Journal of sport management : the official journal of … 23 (2009) 4, pp. 511-544
Persistent link: https://www.econbiz.de/10003864637
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A comparison of spectators' and franchise staffs' perceptions on the effectiveness of the marketing techniques adopted by the Super Basketball League in Taiwan
Chen, Steve; Dick, Ronald; Dongfang, Chie-der; Teng, Pi-yun - In: International journal of entrepreneurship and small business 7 (2009) 4, pp. 466-477
Persistent link: https://www.econbiz.de/10003866585
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Building a sense of community through sport programming and special events : the role of sport marketing in contributing to social capital
Schwarz, Eric C. - In: International journal of entrepreneurship and small business 7 (2009) 4, pp. 478-487
Persistent link: https://www.econbiz.de/10003866586