Kshetri, Nir; Williamson, Nicholas C.; Schiopu, Andreea - In: European Journal of Marketing 41 (2007) 3/4, pp. 349-366
Purpose – The purpose of this paper is to investigate the impacts of economic and political factors on advertising industry in the enlarging EU. Design/methodology/approach – The paper employed random effect time series cross‐section (TSCS) models and cross sectional regressions to...