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Sports sponsorship and the risks of ambush marketing : the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards...

Yun, Lira; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 39 (2020) 7, pp. 921-942

Persistent link: https://www.econbiz.de/10012395587

Ambush marketing

Liu, Ran; Thwaites, Des - In: Strategies in sports marketing : technologies and …, (pp. 187-202). 2014

Persistent link: https://www.econbiz.de/10010362967

Spectator-based sports team reputation : scale development and validation

Jang, Wonseok Eric; Ko, Yong Jae; Chan-Olmsted, Sylvia M. - In: International journal of sports marketing & sponsorship 16 (2014/15) 3, pp. 211-231

Persistent link: https://www.econbiz.de/10011405451

Ambush marketing in Poland before the 2012 European Football Championship

Gębarowki, Marcin - In: Journal of entrepreneurship, management and innovation … 9 (2013) 1, pp. 157-172

Persistent link: https://www.econbiz.de/10010355504

The relationship between sponsorship objectives and sport team reputation among sponsor companies : an exploratory study focusing on sponsors of a Japanese professional women's vol...

Takamatsu, Shohei - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 252-268

Persistent link: https://www.econbiz.de/10013177329

Revisiting spectator-based sports team reputation : strategic implications for team managers

Yousaf, Anish; Bashir, Makhmoor; Mishra, Abhishek - In: Corporate reputation review : an international journal 23 (2020) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10012296117

The effect of sport team reputation on team attachment and community attachment : a comparison of fans, local residents, and sponsors

Takamatsu, Shohei - In: Sport management review 24 (2021) 4, pp. 620-641

Persistent link: https://www.econbiz.de/10013327267

The indirect impact of sports team reputation on the relationship between CEO's image and spectator loyalty in the professional Thai football league

Suchao-in, Kanoknan; Trongjitpituk, Thee - In: International journal of management practice : IJMP 17 (2024) 1, pp. 51-66

little research has been done on the direct and indirect impact of CEO's image and sports team reputation on spectator … loyalty. This study aims to investigate the role of sports team reputation in increasing the effect of CEO's image on … league, using a 36-item questionnaire from previously developed scales. The results demonstrated that sports team reputation …

Persistent link: https://www.econbiz.de/10015067079

The 2010 FIFA World Cup and South Africa : a study of longer-term effects and moderators of country reputation

Holtzhausen, Derina; Fullerton, Jami A. - In: Journal of marketing communications 21 (2015) 3, pp. 185-198

Persistent link: https://www.econbiz.de/10011376485

Shareholders' reaction to ethical image of sports teams : an event study in the Indian Premier League

Jaikumar, Saravana; Pingali, Viswanath; Virmani, Vineet - In: Decision 46 (2019) 4, pp. 283-300

Persistent link: https://www.econbiz.de/10012140282

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