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31
Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
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32
Influence of human emotion expressed through social networks in viral marketing
Amalanathan, Anthoniraj
;
Anouncia, S. Margret
- In:
International journal of business information systems : …
26
(
2017
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10011805172
Saved in:
33
Viewer behavior on social media : viral marketing of a movie trailer in Indonesia
Afifah, Nur
;
Daud, Ilzar
;
Mulyadina, Morella
- In:
Gadjah Mada international journal of business
24
(
2022
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10013364846
Saved in:
34
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
35
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
36
Using social media for continuous monitoring and mining of consumer behaviour
Salampasis, Michail
;
Paltoglou, Georgios
;
Giachanou, …
- In:
International journal of electronic business
11
(
2014
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10010390843
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37
Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic
Rani, Anshu
;
Shivaprasad H. N.
- In:
Decision : official journal of Indian Institute of …
48
(
2021
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10012796387
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38
The effects of cultural differences on social media behaviour
Guftométros, Myron
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
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39
Omnipresent social media : is travelling imaginable without smart devices?
Marton, Zsuzsanna
;
Ernszt, Ildikó
- In:
Managing global transitions : international research journal
18
(
2020
)
4
,
pp. 301-321
Persistent link: https://www.econbiz.de/10012632153
Saved in:
40
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
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