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The effect of selected marketing activities and promotions on the consumers buying behavior
Alhalalmeh, Mohammad; Al Khawaldah, Reyad Abdallah; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 79-87
The core purpose of this study is to determine the impact of electronics marketing (word of mouth), perceived value, and social networking on customer buying behaviour through customer trust in the context of cosmetic industry of Jordan. To accomplish the main research objective, the study has...
Persistent link: https://www.econbiz.de/10012938815
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From Social to Sale : The Effects of Firm Generated Content in Social Media on Customer Behavior
Kumar, Ashish - 2020
three key customer metrics, spending, cross-buying and customer profitability. We further examine the synergistic effects of …
Persistent link: https://www.econbiz.de/10012855941
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How Self-Expressive Brands Influence Brand Love and Brand Advocacy : A Study on Social Media
Septyani, Sarah Dwi; Alversia, Yeshika - 2021
Objective - One of the important roles of a brand is to help consumers in developing their self-identity (Escalas & Bettman, 2003). Hence, consumers may select a brand for reasons far beyond its functional benefit (McDonald & Wilson, 2011). Previous research has found that social networks allow...
Persistent link: https://www.econbiz.de/10014092629
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The effect of customers' social media participation on customer visit frequency and profitability : an empirical investigation
Rishika, Rishika; Kumar, Ashish; Janakiraman, Ramkumar; … - In: Information systems research : ISR 24 (2013) 1, pp. 108-127
Persistent link: https://www.econbiz.de/10009736922
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Productivity on the social web : the use of social media and expectation of results
Soler-Labajos, Neus; Jiménez-Zarco, Ana Isabel - In: Social media listening and monitoring for business …, (pp. 45-68). 2017
Persistent link: https://www.econbiz.de/10011565161
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The joint impact of working capital and platform-economy on firm profitability : the case of e-business model in transition country
Vukovic, Darko B.; Spitsina, Lyubov; Spitsin, Vladislav; … - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-11
the individual impact of each strategy on profitability and model the combined effect of the two strategies. The results … profitability. The study concludes that an effective combination of the two strategies can lead to a significant increase in … profitability for companies operating in the retail consumer industry in Russia. …
Persistent link: https://www.econbiz.de/10014365498
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An Investigation of the Impact of Facebook and Instagram on Consumer Buying Behaviour : The Case of Retail Fashion Consumers in Rhodes, Greece
Tzavara, Dionisia; Clarke, Phaedra; Misopoulos, Fotios - 2021
Purpose: The aim of this paper is to explore the impact of Facebook and Instagram on consumer buying behaviour in the retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer preferences toward certain stores and at whether Rhodians...
Persistent link: https://www.econbiz.de/10013218033
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An investigation of the impact of Facebook and Instagram on consumer buying behaviour : the case of retail fashion consumers in Rhodes, Greece
Clarke, Phaedra; Tzavara, Dionisia; Misopoulos, Fotios - In: International journal of business and economic sciences … 12 (2019) 2, pp. 81-87
Purpose: The aim of this paper is to explore the impact of Facebook and Instagram on consumer buying behaviour in the retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer preferences toward certain stores and at whether Rhodians...
Persistent link: https://www.econbiz.de/10012240065
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The effect of social-media communication on consumer perceptions of brands
Schivinski, Bruno; Dąbrowski, Dariusz - 2013
Researchers and brand managers have limited understanding of the effects of firm-created and user-generated social media communication on brand equity, brand attitude, and purchase intention. Thus, we investigated 504 Facebook users using a standardized online survey across Poland. To test the...
Persistent link: https://www.econbiz.de/10011802059
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How Support for Black Lives Matter Impacts Consumer Responses on Social Media
Wang, Yang; Qin, Marco; Luo, Xueming; Kou, Yu - 2022
We scrutinize the direct and moderated impact of brands’ support for Black Lives Matter (BLM) on consumer responses. Our empirical strategy exploits Blackout Tuesday as a natural experiment in which BLM support occurred on Instagram (treated platform) but not on Twitter (control platform) to...
Persistent link: https://www.econbiz.de/10014084687