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The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises

Moradi, Masoud; Badrinarayanan, Vishag - In: Journal of business research : JBR 124 (2021), pp. 286-298

Persistent link: https://www.econbiz.de/10012493860

Poverty and entrepreneurship : a systematic review of poverty-related issues discussed in entrepreneurship literature

Moradi, Masoud; Imanipour, Narges; Arasti, Zahra; … - In: World review of entrepreneurship, management and … 16 (2020) 2, pp. 125-152

Persistent link: https://www.econbiz.de/10012201092

An investigation into the effects of message framing on crowdfunding funding level

Moradi, Masoud; Dass, Mayukh - In: Journal of electronic commerce research : JECR 20 (2019) 4, pp. 238-254

Persistent link: https://www.econbiz.de/10012154016

Moderating effects of contextual and individual factors on the relationship between cultural precedents and marketing-related norms

Moradi, Masoud; Zihagh, Fereshteh - In: Business ethics and leadership : BEL 3 (2019) 3, pp. 39-46

Persistent link: https://www.econbiz.de/10012157042

Applications of artificial intelligence in B2B marketing : challenges and future directions

Moradi, Masoud; Dass, Mayukh - In: Industrial marketing management : the international … 107 (2022), pp. 300-314

Persistent link: https://www.econbiz.de/10014231308

Carbon Quantum Dots Decorated Ag/Cufe2o4 For Persulfate ‐ Assisted Visible Light Photocatalytic Degradation of Tetracycline : A Comparative Study

Amiri, Rezvan; Rezaei, Aram; Fattahi, Nazir; Pirsaheb, … - 2022

Tetracycline (TC) is a broad-spectrum antibiotic largely found in the environment with many adverse effects on environmental and human health. Recently, the coupling of different advanced oxidation processes (AOPs) has been promised as the effective approach for the degradation of refractory...

Persistent link: https://www.econbiz.de/10013301644

A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature

Moradi, Masoud; Zihagh, Fereshteh - In: International journal of consumer studies 46 (2022) 5, pp. 1900-1918

Persistent link: https://www.econbiz.de/10013412013

A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements

Zihagh, Fereshteh; Moradi, Masoud; Badrinarayanan, Vishag - In: The journal of product & brand management 33 (2024) 1, pp. 91-107

Persistent link: https://www.econbiz.de/10014485720

Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions

Suh, Taewon; Moradi, Masoud - In: Journal of business research : JBR 168 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014434840

Forecasting purchase rates of new products introduced in existing categories

Dass, Mayukh; Moradi, Masoud; Zihagh, Fereshteh - In: Journal of marketing analytics : JMA 11 (2023) 3, pp. 385-408

Persistent link: https://www.econbiz.de/10014374856