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The endogenous modeling of the effect direct-to-consumer advertising in prescription drugs
Kalyanaram, Gurumurthy - In: International journal of pharmaceutical and healthcare … 3 (2009) 2, pp. 137-148
Persistent link: https://www.econbiz.de/10003929701
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Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.; Hisaw, Lisa; Illes, Judy - In: Health marketing quarterly 26 (2009/10) 4, pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
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Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.; Huh, Jisu; Reid, Leonard N. - In: Health marketing quarterly 26 (2009/10) 4, pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
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The impact of denying a direct-to-consumer advertised drug request on the patient/physician relationship
Blose, Julia E.; Mack, Rhonda W. - In: Health marketing quarterly 26 (2009/10) 4, pp. 315-332
Persistent link: https://www.econbiz.de/10003933246
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Consumers responses to coupons in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.; Cook, Christopher L.; Perri, Matthew - In: Health marketing quarterly 26 (2009/10) 4, pp. 333-346
Persistent link: https://www.econbiz.de/10003933251
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Direct-to-consumer advertisements of prescription medications over the Internet
Fogel, Joshua A.; Novick, Daniel - In: Health marketing quarterly 26 (2009/10) 4, pp. 347-371
Persistent link: https://www.econbiz.de/10003933253
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Public responses to direct-to-consumer advertising of prescription drugs
Yuan, Sheng - In: Journal of advertising research 48 (2008) 1, pp. 30-41
Persistent link: https://www.econbiz.de/10003688972
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Direct-to-consumer advertising and its effect on prescription requests
Hausman, Angela - In: Journal of advertising research 48 (2008) 1, pp. 42-56
Persistent link: https://www.econbiz.de/10003688974
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Ethical and practical implications of pharmaceutical direct-to consumer advertising
Hoek, Janet - In: International journal of nonprofit and voluntary sector … 13 (2008) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10003689803
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The United States' experience with direct-to-consumer advertising of prescription drugs : what have we learned?
Berndt, Ernst R. - In: Pharmaceutical innovation : incentives, competition, …, (pp. 174-195). 2007
Persistent link: https://www.econbiz.de/10003498981