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Principles in action : an examination of food and drug administration letters involving violative Internet promotions from 1997 to 2012

Hoy, Mariea Grubbs; Park, Jin Seong - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 2, pp. 127-142

Persistent link: https://www.econbiz.de/10010439144

Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis

Boateng, Sheena Lovia; Donkor, Paul Owusu - In: Digital innovations, business and society in Africa : …, (pp. 165-190). 2022

Persistent link: https://www.econbiz.de/10012821149

Ethical issues in pharmaceutical marketing : a systematic review and future research agenda

Limbu, Yam B.; Huhmann, Bruce A. - In: Journal of global marketing 35 (2022) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10012821769

Direct-to-Consumer Advertising

Koku, Paul Sergius - In: Journal of global marketing 35 (2022) 1, pp. 99-114

Persistent link: https://www.econbiz.de/10012821776

Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion : Teaching Drug Marketers How to Inform Better or Spin Better? Comment on 'Trouble Spots in Online Direct-to-...

Doran, Evan - 2016

Hyosun Kim's report “Trouble Spots in Online Direct to Consumer Prescription Drug Promotion: A content Analysis of FDA Warning Letters” aims to teach marketers how to avoid breaching current Food and Drug Administration (FDA) guidelines in their online drug promotion. While Kim hopes to...

Persistent link: https://www.econbiz.de/10012994979

The Tip of the Iceberg of Misleading Online Advertising; Comment on 'Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion : A Content Analysis of FDA Warning Lett...

Mintzes, Barbara - 2016

of the US regulatory experience with online direct-to-consumer advertising (DTCA) of prescription medicines. This …

Persistent link: https://www.econbiz.de/10012994980

Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials

Russell, Cristel Antonia; Swasy, John L.; Russell, Dale … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 82-106

Persistent link: https://www.econbiz.de/10011687890

Actors in whitespace : communicating risk information on pharmaceutical websites

O'Donoghue, Amie C.; Sullivan, Helen W.; Rupert, Douglas J. - In: Health marketing quarterly 36 (2019) 2, pp. 152-167

Persistent link: https://www.econbiz.de/10012200135

How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation

Mukherji, Prokriti; Janakiraman, Ramkumar; Dutta, Shantanu - In: Journal of advertising research 57 (2017) 1, pp. 94-108

Persistent link: https://www.econbiz.de/10011707663

The Effects of Detailing on Prescribing Decisions Under Quality Uncertainty

Ching, Andrew T.; Ishihara, Masakazu - 2010

structural model that captures the mechanism of how detailing/advertising conveys information in the market under study …

Persistent link: https://www.econbiz.de/10014048404