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Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.; Sullivan, Helen W.; O'Donoghue, Amie C. - In: Health marketing quarterly 33 (2016) 4, pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
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The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
McRoy, Luceta; Weech-Maldonado, Robert; Bradford, W. David - In: Health marketing quarterly 33 (2016) 3, pp. 195-205
Persistent link: https://www.econbiz.de/10011584742
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Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin - In: Health marketing quarterly 34 (2017) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
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Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo; Park, Jin Seong - In: Health marketing quarterly 35 (2018) 1, pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
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The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.; Hsieh, Meng-Hua; Grover, Aditi - In: Health marketing quarterly 36 (2019) 3, pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
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Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua; Zhuk, Anna - In: Health marketing quarterly 36 (2019) 3, pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
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Attention to and distraction from risk information in prescription drug advertising : an eye-tracking study
Sullivan, Helen W.; Boudewyns, Vanessa; O’Donoghue, Amie - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 2, pp. 236-245
Persistent link: https://www.econbiz.de/10011770894
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Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad; Ali Shah, Syed Zulfiqar - In: International journal of pharmaceutical and healthcare … 11 (2017) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
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Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong; Ahn, Ho-Young Anthony; Haley, Eric John - In: Health marketing quarterly 34 (2017) 2, pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
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Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua; Herzog, Rivka - In: Journal of electronic commerce in organizations : the … 18 (2020) 4, pp. 51-72
Persistent link: https://www.econbiz.de/10012427422