//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Native Advertising in Online N...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Niederlande
38,837
Netherlands
24,391
Brand management
17,771
Markenführung
17,358
Vertrauen
17,187
Consumer behaviour
16,754
Konsumentenverhalten
16,622
Confidence
16,568
Werbung
13,907
Online-Marketing
13,268
Internet marketing
13,152
Advertising
11,380
Werbewirkung
8,043
Markenimage
7,866
Advertising effects
7,816
Brand image
7,776
Deutschland
7,547
Social Web
7,372
Social web
7,364
Germany
6,090
Markenartikel
5,727
Theorie
5,648
Brand
5,645
Theory
5,514
Relationship marketing
5,115
Beziehungsmarketing
5,112
USA
4,413
United States
4,027
Großbritannien
3,713
Electronic Commerce
3,665
E-commerce
3,441
Marketingmanagement
3,193
United Kingdom
3,171
Marketing management
3,161
Online-Handel
3,135
Online retailing
3,130
Website
3,098
Marketing
2,639
Frankreich
2,578
Experiment
2,565
more ...
less ...
Online availability
All
Undetermined
23,872
Free
19,389
Type of publication
All
Article
59,333
Book / Working Paper
45,000
Journal
886
Other
36
Database
1
Type of publication (narrower categories)
All
Article in journal
40,304
Aufsatz in Zeitschrift
40,304
Graue Literatur
11,528
Non-commercial literature
11,528
Working Paper
8,713
Aufsatz im Buch
8,360
Book section
8,360
Arbeitspapier
7,741
Hochschulschrift
3,511
Thesis
2,223
Collection of articles of several authors
1,811
Sammelwerk
1,811
Amtsdruckschrift
1,294
Government document
1,294
Aufsatzsammlung
1,069
Case study
1,060
Fallstudie
1,060
research-article
865
Konferenzschrift
728
Dissertation u.a. Prüfungsschriften
562
Conference paper
432
Konferenzbeitrag
432
Statistik
400
Ratgeber
383
Guidebook
355
No longer published / No longer aquired
352
Lehrbuch
350
Conference proceedings
347
Bibliografie enthalten
316
Bibliography included
316
Textbook
292
Statistics
271
Collection of articles written by one author
193
Sammlung
193
Article
188
Reprint
187
review-article
170
review
151
Handbook
126
Handbuch
126
more ...
less ...
Language
All
English
72,908
Undetermined
13,697
German
11,334
Dutch
7,135
French
457
Spanish
62
Italian
61
Russian
54
Polish
47
Swedish
36
Danish
28
Portuguese
13
Czech
10
Hungarian
10
Latin
9
Lithuanian
9
Serbian
8
Finnish
7
Multiple languages
5
Norwegian
5
Romanian
5
Ukrainian
4
Bulgarian
3
Afrikaans
2
Valencian
2
Croatian
2
Arabic
1
Belarusian
1
Swiss German
1
Hebrew
1
Indonesian
1
Kazakh
1
Korean
1
Nde-Gbite
1
Nepali
1
Sinhalese
1
Slovak
1
Slovenian
1
Albanian
1
Turkish
1
more ...
less ...
Author
All
Ours, Jan C. van
247
Nijkamp, Peter
242
Esch, Franz-Rudolf
173
Grip, Andries de
145
Burmann, Christoph
134
Lindeboom, Maarten
134
Rietveld, Piet
128
Hartog, Joop
115
Oosterbeek, Hessel
111
Alessie, Rob
103
Kapteyn, Arie
100
Soest, Arthur van
99
Cörvers, Frank
97
Berg, Gerard J. van den
96
Fouarge, Didier
95
Butter, Frank A. G. den
94
Baumgarth, Carsten
91
Pfann, Gerard A.
90
van Ours, Jan C.
90
Euwals, Rob
89
Klaauw, Bas van der
89
Haan, Jakob de
87
Koning, Pierre
87
Pelsmacker, Patrick de
87
Franses, Philip Hans
86
Thurik, Adriaan R.
86
Huber, Frank
84
Bauer, Hans H.
82
Bruhn, Manfred
82
Melewar, T. C.
82
Weel, Bas ter
81
Gierl, Heribert
79
Gradus, Raymond
77
Kaiser, Harry M.
75
Rouwendal, Jan
75
Meffert, Heribert
73
Eisend, Martin
70
Georgarakos, Dimitris
68
Bovenberg, Ary Lans
67
Graafland, Johan J.
66
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
267
National Bureau of Economic Research
260
OECD
235
Niederlande / Centraal Bureau voor de Statistiek
190
Sociaal-Economische Raad
95
Centraal Bureau voor de Statistiek
89
International Monetary Fund
80
Niederlande / Centraal Planbureau
73
European Conference of Ministers of Transport
71
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
69
Economisch Instituut voor het Midden- en Kleinbedrijf
56
IGI Global
47
Centrum voor Staatkundige Vorming
46
European Centre for the Development of Vocational Training
46
Researchcentrum voor Onderwijs en Arbeidsmarkt <Maastricht>
43
Europäische Kommission
42
Erasmus Research Institute of Management
38
Organisation for Economic Co-operation and Development
37
Center for Economic Research <Tilburg>
36
Minister van Sociale Zaken en Volksgezondheid
35
International Labour Organization (ILO), United Nations
33
C.E.P.R. Discussion Papers
32
Netherlands / Centraal Bureau voor de Statistiek
32
Edward Elgar Publishing
31
Amsterdams Instituut voor ArbeidsStudies
29
Niederlande
28
Verlag Dr. Kovač
27
Gesellschaft zur Erforschung des Markenwesens
26
Nomos Verlagsgesellschaft
26
Haufe-Lexware GmbH & Co. KG
24
Niederlande / Ministerie van Economische Zaken
24
Internationaler Währungsfonds
23
Minister van Sociale Zaken
23
Université Paris-Dauphine (Paris IX)
23
De Nederlandsche Bank
22
Economic Research Centre
22
Information Resources Management Association
22
Zentralausschuss der Werbewirtschaft
21
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
20
Ministerie van Verkeer en Waterstaat
20
more ...
less ...
Published in...
All
Economisch statistische berichten : ESB
2,008
Journal of business research : JBR
1,217
Journal of retailing and consumer services
676
SpringerLink / Bücher
591
The journal of brand management : an international journal
574
Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
530
Discussion paper / Tinbergen Institute
526
Journal of advertising research
497
Discussion paper series / IZA
460
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
445
The journal of product & brand management
407
SEO-rapport
402
Journal of marketing communications
353
Journal of advertising : official publication of the American Academy of Advertising
319
International journal of advertising : the quarterly review of marketing communications
310
Industrial marketing management : the international journal for industrial and high-tech firms
303
International journal of advertising : the review of marketing communications
294
Psychology & marketing
294
International journal of hospitality management
291
International journal of internet marketing and advertising : IJIMA
272
IZA Discussion Paper
261
European journal of marketing : EJM
259
NBER working paper series
257
Openbare uitgaven : zin en omvang van de overheidsuitgaven ; publikatie van de Stichting Instituut voor Onderzoek van Overheidsuitgaven te 's-Gravenhage
257
Publikatie / Sociaal-Economische Raad
256
Uitgave van de Sociaal-Economische Raad
254
Tinbergen Institute Discussion Paper
253
IZA Discussion Papers
242
CESifo working papers
241
Discussion paper / Center for Economic Research, Tilburg University
233
Discussion paper / Centre for Economic Policy Research
231
Management science : journal of the Institute for Operations Research and the Management Sciences
228
Working paper / National Bureau of Economic Research, Inc.
225
Tijdschrift voor economische en sociale geografie : TESG
217
Tourism management : research, policies, practice
215
Journal of promotion management : JPM
214
Statistisch magazine / Centraal Bureau voor de Statistiek, Hoofafdeling Ontwikkeling
212
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
202
Journal of advertising
202
Springer eBook Collection
201
more ...
less ...
Source
All
ECONIS (ZBW)
96,976
USB Cologne (EcoSocSci)
3,474
RePEc
1,734
Other ZBW resources
1,491
EconStor
1,256
BASE
151
USB Cologne (business full texts)
103
ArchiDok
41
OLC EcoSci
30
more ...
less ...
Showing
1
-
10
of
105,256
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the impact of digital media
advertising
content on accepting or rejecting the message mediated by
advertising
value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
2
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
3
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
4
The effect of
advertising
on sales and brand equity in small sport businesses
Hayduk, Ted, III
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
Saved in:
5
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
6
Music to the ears : the role of sonic branding in
advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
Saved in:
7
Mind the attention gap : how does digital
advertising
impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
8
How personalized
advertising
affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
9
Virtual brand experience in digital reality
advertising
: conceptualization and measurement
Lee, Heejun
;
Cho, Chang-Hoan
- In:
Journal of consumer behaviour
22
(
2023
)
2
,
pp. 300-313
Persistent link: https://www.econbiz.de/10014251284
Saved in:
10
The effects of digital media
advertising
content on message acceptance or rejection : brand trust as a moderating factor
Pintado, Teresa
;
Sanchez, Joaquin
;
Carcelén, Sonia
; …
- In:
Journal of internet commerce
16
(
2017
)
4
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011804517
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->