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Women’s Desirability towards Branded Retail Outlets with Special Reference to Gold Jewelry

Krishnan G, Ajai - 2019

. According to various business studies, the South Indian States account for 60 per cent of gold sales in India, and the Kerala …

Persistent link: https://www.econbiz.de/10014104502

Virtual Shopping in The Metaverse : How Brand Engagement in Self-Concept Influence Brand Loyalty

Ismail, Ahmed Rageh - 2023

The purpose of this research is to explore the relationship between brand engagement in self-concept and brand loyalty in the virtual shopping in the metaverse. By examining the relationship between consumers' self-concept and their engagement with brands in the virtual shopping environment,...

Persistent link: https://www.econbiz.de/10014359987

Measuring national brands' equity over store brands

Sethuraman, Raj - In: Review of marketing science 1 (2003) 2, pp. 1-26

Persistent link: https://www.econbiz.de/10003887702

Store brand strength

Tyagi, Rajeev K. - In: Review of marketing science 4 (2006) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10003888209

Building store brands using store image differentiation

Saraswat, Amit; Mammen, Toby; Aagja, Jayesh P.; Tewari, … - In: Journal of Indian business research 2 (2010) 3, pp. 166-180

Persistent link: https://www.econbiz.de/10008670023

Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk

Erdem, Tülin; Zhao, Ying; Valenzuela, Ana - 2010

Persistent link: https://www.econbiz.de/10003922858

Assessing the impact of retailer store brand presence on manufacturer brands in an equilibrium framework

Cohen, Michael A.; Cotterill, Ronald W. - In: The journal of industrial economics 59 (2011) 3, pp. 372-395

Persistent link: https://www.econbiz.de/10009356848

The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective

Rocereto, Joseph F.; Mosca, Joseph B. - In: Journal of business & economics research 10 (2012) 2, pp. 77-95

Persistent link: https://www.econbiz.de/10009507084

The growth of private label brands : a worldwide phenomenon?

Cuneo, Andres; Milberg, Sandra J.; Benavente H., José … - In: Journal of international marketing 23 (2015) 1, pp. 72-90

Persistent link: https://www.econbiz.de/10010520812

Understanding brand loyalty of the store brand's customer base

Rubio Benito, Natalia; Oubiña, Javier; Gómez-Suárez, … - In: The journal of product & brand management 24 (2015) 7, pp. 679-692

Persistent link: https://www.econbiz.de/10011416896

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