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1
Special issue on
creativity
research in
advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
2
A meta-analysis of when and how
advertising
creativity
works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
3
Is there gender bias when creative directors judge
advertising
? : name cue effect in ad evaluation
Roca, David
;
Tena, Daniel
;
Lázaro, Patrícia
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 1008-1023
Persistent link: https://www.econbiz.de/10011644541
Saved in:
4
Creativity
, attention and the memory for brands : an outdoor
advertising
field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
5
Message and media : the future of
advertising
research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
6
The influence of traditional
advertising
determinants on young consumers' purchase decision
Misra, Vaibhav
;
Dwivedi, Sunita
- In:
Middle East journal of management : MEJM
9
(
2022
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10013258398
Saved in:
7
The impact of nostalgia and probability markers on the effectiveness of
advertising
creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
8
Advertising
: creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
Saved in:
9
When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob
;
Mazursky, David
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
Saved in:
10
The impact of
advertising
creativity
on the hierarchy of effects
Smith, Robert E.
;
Chen, Jiemiao
;
Yang, Xiaojing
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 47-61
Persistent link: https://www.econbiz.de/10003808078
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