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The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region

Kolar, Tomaž; Zabkar, Vesna - In: Journal of East European management studies : JEEMS 19 (2014) 1, pp. 58-80

This study examines consumer attitudes toward products of multinational and domestic companies in the Balkan region. In four ex-Yugoslav countries, various variables (general consumption attitudes, personality traits, and demography) were compared and analyzed as determinants of consumer...

Persistent link: https://www.econbiz.de/10010399467

Corporate images' impact on consumers' product choices : the case of multinational foreign subsidiaries

Wilkins, Stephen; Huisman, Jeroen - In: Journal of business research : JBR 67 (2014) 10, pp. 2224-2230

Persistent link: https://www.econbiz.de/10010400088

Consumer affinity for foreign countries : construct development, buying behavior consequences and animosity contrasts

Nes, Erik Bertin; Yelkur, Rama; Silkoset, Ragnhild - In: International business review : the official journal of … 23 (2014) 4, pp. 774-784

Persistent link: https://www.econbiz.de/10010400553

Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction

Ng, Sharon; Kim, Hakkyun; Rao, Akshay R. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 89-100

Persistent link: https://www.econbiz.de/10010485546

Modeling consumer-based brand equity for multinational hotel brands : when hosts become guests

Huang, Zhuowei; Cai, Liping A. - In: Tourism management : research, policies, practice 46 (2015), pp. 431-443

Persistent link: https://www.econbiz.de/10010486209

The emergence of the Indian consumer

Borkar, Shilpa; Chen, James; Grablick, Adam; Hickey, Kim; … - In: Winning strategies for the Indian market, (pp. 1-29). 2010

Persistent link: https://www.econbiz.de/10008758028

The brand I call home? : employee-brand appropriation at IKEA

Tarnovskaya, Veronika V. - In: Branded lives : the production and consumption of …, (pp. 128-147). 2011

Persistent link: https://www.econbiz.de/10009384357

The battle for China's good-enough market

Gadiesh, Orit; Leung, Philip; Vestring, Till - In: Harvard business review on emerging markets, (pp. 71-94). 2008

Persistent link: https://www.econbiz.de/10003748200

Retail store ownership influences on Chinese consumers

Chaney, Isabella; Gamble, Jos - In: International business review : the official journal of … 17 (2008) 2, pp. 170-183

Persistent link: https://www.econbiz.de/10003723396

The effects of multinational activities on the measurement of home bias

Ghazalian, Pascal L.; Furtan, William Hartley - In: Journal of the Japanese and international economies : … 22 (2008) 3, pp. 401-416

Persistent link: https://www.econbiz.de/10003761626