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Does gay-themed advertising haunt your brand? : the impact of gay-themed advertising on young heterosexual consumers

Um, Nam-Hyun - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 811-832

Persistent link: https://www.econbiz.de/10010467576

Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth

Cornelis, Erlinde; Cauberghe, Veroline; Pelsmacker, … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1451-1465

Persistent link: https://www.econbiz.de/10010414755

Exploring the underlying dimensions of violence in print advertisements

Leonard, Hillary A.; Ashley, Christy - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 77-90

Persistent link: https://www.econbiz.de/10009536710

Ad hoc Arabism : advertising, culture, and technology in Saudi Arabia

Zirinski, Roni - 2005

Persistent link: https://www.econbiz.de/10002731247

Die generelle Einstellung deutscher Rezipienten gegenüber Werbung : eine qualitative und quantitative Modellvalidierung

Hardt, Anna A. - 1999

Persistent link: https://www.econbiz.de/10001365800

Visuals misleading consumers? : testing the visual superiority effect in advertising

Kim, Kyongseok; Kim, Hyang Sook - In: Journal of consumer marketing 39 (2022) 1, pp. 78-92

Persistent link: https://www.econbiz.de/10013165314

The CSR spillover effect on consumer responses to advertised reference price promotion

Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-13

This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution...

Persistent link: https://www.econbiz.de/10012817828

Werbewirkungen durch emotionale Konditionierung : Theorie, Anwendung u. Messmethode

Ghazizadeh, Ulrich R. - 1987

Persistent link: https://www.econbiz.de/10012700228

Using food pictorial metaphor in the advertising of non-food brands : an exploratory investigation of consumer interpretation and affective response

Boujena, Othman; Ulrich, Isabelle; Piris, Yolande; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012648893

Storytelling, the scale of persuasion and retention : a neuromarketing approach

Hamelin, Nicolas; Thaichon, Park; Abraham, Christopher; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012268985