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Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours

Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66

Persistent link: https://www.econbiz.de/10012200200

Overlay ads in humorous online videos : it's a matter of timing

Vermeulen, Ivar; Droog, Ellen; Burgers, Christian - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1046-1066

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The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site

Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306

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Consumer attitudes towards Instagram advertisements in Egypt : the role of the perceived advertising value and personalization

Gaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther - In: Cogent business & management 6 (2019), pp. 1-13

by presenting the factors that can make consumers hold favourable attitudes towards advertising on their Instagram … replaced traditional advertising media. Additionally, this article contributes practically by providing some guidelines for … marketers to follow when advertising on Instagram. …

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Advertising in the environment of movies : a literature study

Ádám, Horváth; Balázs, Gyenge - In: SocioEconomic challenges : SEC 3 (2019) 3, pp. 40-46

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Investigating consumer behavioural intention to utilise digital signage

Hough, Michelle; Bae, Young Han; Jun, Jong Woo - In: International journal of internet marketing and … 10 (2016) 4, pp. 255-269

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Sounds big : the effects of acoustic pitch on product perceptions

Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346

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Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness

Harding, Lora Mitchell; Schenkel, Mark T. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 51-72

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TV channel search and commercial breaks

Yao, Song; Wang, Wenbo; Chen, Yuxin - In: Journal of marketing research : JMR 54 (2017) 5, pp. 671-686

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The direct and reposting effects of advertorials on sales

Wang, Xia; Yu, Chunling; Dong, Lily C. - In: Frontiers of business research in China : selected … 10 (2016) 3, pp. 451-469

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