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Online Advertising : A Study o...
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Consumer behaviour
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87
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86
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84
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84
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83
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83
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79
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79
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77
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73
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73
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72
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72
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69
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68
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68
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68
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67
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67
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Journal of marketing
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Marketing letters : a journal of research in marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
328
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315
The international review of retail, distribution and consumer research
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1
Examining factors correlated with consumer online shopping behaviour
Mohd Suki, Norazah
;
Norbayah Mohd Suki
- In:
Innovation in the high-tech economy
,
(pp. 133-141)
.
2013
Persistent link: https://www.econbiz.de/10010384871
Saved in:
2
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
3
What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes
;
Verhoef, Grietjie
- In:
African journal of business and economic research : AJBER
16
(
2021
)
3
,
pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
Saved in:
4
The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing
Naser Valaei
;
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
; …
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 270-301
Persistent link: https://www.econbiz.de/10011688483
Saved in:
5
Online video advertisements' effect on purchase intention : an exploratory study on youth
Jain, Geetika
;
Rakesh, Sapna
;
Chaturvedi, Kostubh Raman
- In:
International journal of e-business research : an …
14
(
2018
)
2
,
pp. 87-101
Persistent link: https://www.econbiz.de/10011847520
Saved in:
6
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
7
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
8
Online advertising effectiveness : a cross-cultural comparison
Brettel, Malte
;
Spilker-Attig, Andrea Maria Renate
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10008656167
Saved in:
9
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
10
When does retargeting work? : information specificity in online advertising
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 561-576
Persistent link: https://www.econbiz.de/10010195995
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