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Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.; Fong, Duncan K. H.; Xu, Susan H. - In: Manufacturing & service operations management : M & SOM 13 (2011) 1, pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
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Relationship retailing: transforming customers into clients
Berry, Leonard L.; Gresham, Larry G. - In: Business horizons 29 (1986) 6, pp. 43-47
Persistent link: https://www.econbiz.de/10003500741
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A matter of survival : determinants of rational behavior in B-to-B markets
Rese, Mario; Krebs, Alexander; Welling, Michael; Wilke, … - In: Journal of business market management : jbm 1 (2007) 1, pp. 79-99
Persistent link: https://www.econbiz.de/10003511505
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B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.; Linder, Christian; Beuk, Frederik; … - 2007
Persistent link: https://www.econbiz.de/10009574228
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Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing; Bell, Peter C. - In: International journal of production economics 136 (2012) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
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Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem; Bilgin, Pinar - In: The journal of product & brand management 20 (2011) 4, pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
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Customer heterogeneity in the development of e-loyalty
Chocarro, Raquel; Cortiñas, Monica; Villanueva, Maria Luisa - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 190-213
Persistent link: https://www.econbiz.de/10011418526
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Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.; Brink, Kyle E. - In: Journal of business-to-business marketing 22 (2015) 4, pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
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Outsourcing customer support : the role of provider customer focus
Wuyts, Stefan; Rindfleisch, Aric; Citrin, Alka - In: Journal of operations management 35 (2015), pp. 40-55
Persistent link: https://www.econbiz.de/10011284727
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The external effect of marketing accountability in business relationships : exploring the role of customer perceived value
Arlanagic-Kalajdzic, Maja; Zabkar, Vesna - In: Industrial marketing management : the international … 46 (2015), pp. 83-97
Persistent link: https://www.econbiz.de/10011286975