Similar Search Results

The challenge of Google Sidewiki for pharmaceutical marketers

Davis, Joel J. - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 4, pp. 323-331

Persistent link: https://www.econbiz.de/10008749292

Segmenting generic medicines' market, using physicians' attitudes and generic companies' prescription span as grouping criteria

Karayanni, Despina A.; Georgi, Christina C. - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 2, pp. 104-122

Persistent link: https://www.econbiz.de/10009567780

Codes of business conduct : pharma marketing at a crossroads

Jadeja, Jayraj; Shah, Bharat R.; Bhardwaj, Preshth - In: Perspectives on international corporate responsibility …, (pp. 359-374). 2005

Persistent link: https://www.econbiz.de/10009385497

The effects of pharmaceutical marketing and promotion on adverse drug events and regulation

David, Guy; Markowitz, Sara; Richards, Seth - 2009

Persistent link: https://www.econbiz.de/10003799091

CyberRx : emerging social media marketing strategy for pharmaceuticals

Rader, Charles Scott; Subhan, Zahed; Lanier, Clinton D.; … - In: International journal of pharmaceutical and healthcare … 8 (2014) 2, pp. 193-225

Persistent link: https://www.econbiz.de/10010388960

China's pharmaceutical market: business environment and market dynamics

Brueckner, Michael; Philipp, Marc P.; Luithle, Joachim E. A. - In: The chemical and pharmaceutical industry in China : …, (pp. 91-107). 2005

Persistent link: https://www.econbiz.de/10002960708

Absatzsystem, Wettbewerb und Marktbearbeitungsalternativen bei verschreibungspflichtigen Arzneimitteln

Molitor, Harald - 2000

Persistent link: https://www.econbiz.de/10001487910

Patientenorientiertes Pharmamarketing : Kommunikation und Entscheidungsverhalten am Markt für verschreibungspflichtige Medikamente

Hohensohn, Heidi - 1998

Persistent link: https://www.econbiz.de/10000982014

Mapping of Online Pharmaceutical Marketing Practices : Review of Literature

P., Vijaya Lakshmi - 2017

India has now seen pharma players taking the e-commerce route, with an intention to offer a solution to a number of problems, plaguing the retail pharmacy industry. The development of internet has transformed the process of consumer choice, in every spectrum of market. In health care system, it...

Persistent link: https://www.econbiz.de/10012941091

Ethical issues in pharmaceutical marketing : a systematic review and future research agenda

Limbu, Yam B.; Huhmann, Bruce A. - In: Journal of global marketing 35 (2022) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10012821769

A service of the

zbw