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Look, puppies! : a visual content analysis of required risk statements embedded in direct-to-consumer pharmaceutical advertising
King, Jesse; Koppenhafer, Leslie; Madrigal, Robert - In: Journal of public policy & marketing 40 (2021) 1, pp. 45-61
Persistent link: https://www.econbiz.de/10012534332
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Umbrella branding in pharmaceutical markets
Suppliet, Moritz - 2017
Persistent link: https://www.econbiz.de/10011734578
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Direct-to-consumer prescription drug advertising : testing the limits of legal paternalism
Trebilcock, Michael J. - In: Essays in the law and economics of regulation : in …, (pp. 177-191). 2008
Persistent link: https://www.econbiz.de/10003859456
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Skepticism toward pharmaceutical advertising in the US and Germany
Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf - In: Cross-cultural buyer behavior, (pp. 31-60). 2007
Persistent link: https://www.econbiz.de/10003478103
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Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Joseph, Mathew; Spake, Deborah F.; Finney, Zachary - In: International journal of pharmaceutical and healthcare … 2 (2008) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
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Direct-to-consumer advertising of pharmaceuticals : concepts, issues, and research
Silver, Lawrence S.; Stevens, Robert E.; Loudon, David - In: Health marketing quarterly 26 (2009/10) 4, pp. 251-258
Persistent link: https://www.econbiz.de/10003933189
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The value-relevance of advertising : evidence from pharmaceutical industry
Gu, Feng; Li, John Q. - In: Journal of accounting, auditing & finance 25 (2010) 1, pp. 85-120
Persistent link: https://www.econbiz.de/10003961402
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Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.; Iyer, Rajesh; Eastman, Jacqueline K. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
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Impact of FDA actions, DTCA, and public information on the market for pain medication
Bradford, David W.; Kleit, Andrew N. - In: Health economics 24 (2015) 7, pp. 859-875
Persistent link: https://www.econbiz.de/10011318473
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Informing the uninformed : how drug advertising affects check-up visits
Hosken, Daniel S.; Wendling, Brett - In: International journal of industrial organization 31 (2013) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10009732779