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Ambush marketing in Poland before the 2012 European Football Championship
Gębarowki, Marcin - In: Journal of entrepreneurship, management and innovation … 9 (2013) 1, pp. 157-172
Persistent link: https://www.econbiz.de/10010355504
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A general multiple distributed lag framework for estimating the dynamic effects of promotions
Kappe, Eelco; Stadler Blank, Ashley; DeSarbo, Wayne - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1489-1510
Persistent link: https://www.econbiz.de/10010381862
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How incentives affect web-based survey response rates of athletic program donors
Alvarado, Glenda; Callison, Coy - In: International journal of revenue management : IJRM 7 (2013) 2, pp. 155-170
Persistent link: https://www.econbiz.de/10009791533
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Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA final
Jensen, Ricard W.; Limbu, Yam B.; Spong, Yasha - In: International journal of sports marketing & sponsorship 16 (2014/2015) 4, pp. 242-248
Persistent link: https://www.econbiz.de/10011482357
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Sport consumer behavior research : improving our game
Funk, Daniel C.; Lock, Daniel; Karg, Adam; Pritchard, … - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 113-116
Persistent link: https://www.econbiz.de/10011489101
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Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.; Zhang, James J.; Kim, Min Kil; Kim, Chong - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
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Capitalising on CSR-based partnerships in sports branding and sports sponsorship
Cortsen, Kenneth - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 75-97
Persistent link: https://www.econbiz.de/10011504055
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Building the garden and making arena sports big time : "Tex" Rickard and his legacy in sport marketing
Seifried, Chad S.; Wilde, Ari de - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 452-470
Persistent link: https://www.econbiz.de/10010467244
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Improving competitive advantage of Chinese sports brand through brand management
Hu, Chuming - In: Modern economy 6 (2015) 4, pp. 473-477
Persistent link: https://www.econbiz.de/10011384330
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Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon; Campbell, Richard M.; Koch, Eric C. - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10010234358